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All Journal International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Jurnal Manajemen Kewirausahaan dan Teknologi
Revandi Dewanta Tarigan
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions

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Journal : Jurnal Manajemen Kewirausahaan dan Teknologi

 1 
Analisis Strategi Pemasaran Franchise Nyoklat Klasik Galang Ratna Sari Dewi; Sekar Arum; Nayla Natasya; Muhammad Irsyad Hasibuan; Revandi Dewanta Tarigan
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 2 (2025): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i2.519

Abstract

This study analyzes the marketing strategy of the Nyoklat Klasik Galang franchise using a descriptive qualitative approach. The results show the implementation of the marketing mix (7P) with a focus on affordable prices, strategic locations, and digital promotions. The SWOT analysis identifies the main strengths in regional exclusivity and low prices, but constrained by the dependence on raw material supply. Opportunities are growing in the current beverage trend, while the main threat is fierce competition.
Co-Authors Muhammad Irsyad Hasibuan Nayla Natasya Ratna Sari Dewi Sekar Arum Siti Aisyah