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All Journal International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Jurnal Manajemen Bisnis Era Digital
Rio Mahesa Wahyu Pratama
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Computer Science & IT Economics, Econometrics & Finance Education Health Professions

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IMPORTANCE OF ORGANIZATIONAL CULTURE IN DIGITAL ERA Dini Dwi Wahyuningsih; Rany Aprilliana; Ananda Nirmala; Rio Mahesa Wahyu Pratama; Wanda Riana
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 6 No. 2 (2024): 8th IHERT (2024): IHERT (2024) SECOND ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v6i2.438

Abstract

Organizational culture has an important role in supporting company performance, especially in the digital era. A strong organizational culture is able to create a unique identity, provide a code of conduct, and encourage innovation, productivity, and collaboration in the work environment. Companies that succeed in developing an adaptive and innovative work culture can effectively deal with technological developments and market dynamics, thus ensuring the company's competitiveness and sustainability. This research highlights the importance of building an adaptive work culture through the integration of digital technology and employee skill development. In addition, a culture that supports innovation provides space for employees to contribute through creative ideas and solutions that suit market needs. This is a key element for companies that want to stay relevant and achieve optimal performance in the midst of rapid change. The results of this study confirm that organizational culture is not just an operational framework, but a strategic asset that drives company growth and resilience. By building an adaptive, collaborative, and innovative culture, organizations can achieve long-term success in an increasingly complex business environment.
Analisis Strategi dan Pengembangan Usaha UMKM Pembudidayaan Ikan Lele dan Patin di Patumbak Ratna Sari Dewi; Hardiansyah Hardiansyah; Aditya Nur Kholis; Sultan Hibrizhi; Rio Mahesa Wahyu Pratama; Agus Syahputra Purba
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 2 (2025): Mei : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i2.515

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in supporting the national economy, particularly in the fisheries sector. This study was conducted through a direct interview with a fish farming MSME, GG Sawah Farm, managed by Legiono. The purpose was to explore the dynamics of catfish and pangasius farming businesses, including business history, capital needs, marketing strategies, and the challenges faced. The findings reveal that despite its promising economic potential, the business encounters various obstacles such as feed costs, seed availability, and climate changes. However, through innovations such as the use of alternative feed, social media marketing, and product diversification into the frozen food sector, the enterprise has managed to survive and grow. This study recommends improving production efficiency, increasing financial support, and encouraging collaboration with stakeholders to enhance the sustainability and development of small-scale fish farming businesses in Indonesia.
Co-Authors Aditya Nur Kholis Agus Syahputra Purba Ananda Nirmala Dini Dwi Wahyuningsih Hardiansyah Hardiansyah Rany Aprilliana Ratna Sari Dewi Sultan Hibrizhi Wanda Riana