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All Journal JOMLAI: Journal of Machine Learning and Artificial Intelligence International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Jurnal Manajemen Kewirausahaan dan Teknologi
Wanda Riana
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions

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IMPORTANCE OF ORGANIZATIONAL CULTURE IN DIGITAL ERA Dini Dwi Wahyuningsih; Rany Aprilliana; Ananda Nirmala; Rio Mahesa Wahyu Pratama; Wanda Riana
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 6 No. 2 (2024): 8th IHERT (2024): IHERT (2024) SECOND ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v6i2.438

Abstract

Organizational culture has an important role in supporting company performance, especially in the digital era. A strong organizational culture is able to create a unique identity, provide a code of conduct, and encourage innovation, productivity, and collaboration in the work environment. Companies that succeed in developing an adaptive and innovative work culture can effectively deal with technological developments and market dynamics, thus ensuring the company's competitiveness and sustainability. This research highlights the importance of building an adaptive work culture through the integration of digital technology and employee skill development. In addition, a culture that supports innovation provides space for employees to contribute through creative ideas and solutions that suit market needs. This is a key element for companies that want to stay relevant and achieve optimal performance in the midst of rapid change. The results of this study confirm that organizational culture is not just an operational framework, but a strategic asset that drives company growth and resilience. By building an adaptive, collaborative, and innovative culture, organizations can achieve long-term success in an increasingly complex business environment.
Co-Authors Ananda Nirmala Dika Chryston Purba Dini Dwi Wahyuningsih M Ilham Azharsum Rany Aprilliana Ratna Sari Dewi Rio Mahesa Wahyu Pratama Siti Asiah Victor Asido Elyakim P