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All Journal Ghancaran: Jurnal Pendidikan Bahasa dan Sastra Indonesia Journal of Quality Assurance in Islamic Education (JQAIE)
Yulianto, Akhmad Haries
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Religion Humanities Education Languange, Linguistic, Communication & Media Other

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Strategi Komunikasi Pemasaran Berbasis Lingkungan dalam Meningkatkan Kunjungan Wisatawan di Pantai Camplong, Kabupaten Sampang Fauzuna, Hafidlatul; Qorib, Fathul; Yulianto, Akhmad Haries; Putri, Lutfiah Malika
GHANCARAN: Jurnal Pendidikan Bahasa dan Sastra Indonesia 2024: SPECIAL EDITION: LALONGET V
Publisher : Tadris Bahasa Indonesia, Fakultas Tarbiyah, Institut Agama Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/ghancaran.vi.17776

Abstract

The intense business competition is also evident in the tourism sector, including at Camplong Beach. To increase tourist visits, effective marketing communication strategies based on environmental sustainability are required. This study aims to analyze how environmentally-based marketing communication strategies are applied at Camplong Beach, focusing on raising awareness and interest among tourists in preserving the beach environment. This research uses a qualitative approach with field research methods involving interviews, observations, and documentation. This research refers to the IMC (Integrated Marketing Communication) theory which consists of advertising, personal selling, sales promotion, public relations and direct marketing. The findings indicate that Camplong Beach implements several marketing communication strategies, including: (a) Advertising through social media highlighting natural beauty and calls for environmental preservation, (b) Personal selling that educates tourists about beach cleanliness, (c) Sales promotions such as discounts for groups, (d) Public relations through beach clean-up activities and collaborations with related institutions, and (e) Direct marketing through personal experiences and proposal submissions to stakeholders. These strategies have proven to attract more tourists and support sustainable tourism concepts at Camplong Beach.
Financing Management for Student Improvement and Development at MTsN 2 Pamekasan Yulianto, Akhmad Haries; Abdul Aziz
Journal of Quality Assurance in Islamic Education (JQAIE) Vol. 5 No. 1 (2025): Journal of Quality Assurance in Islamic Education (JQAIE)
Publisher : Institut Agama Islam Negeri Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47945/jqaie.v5i1.1964

Abstract

Education financing is a strategic factor in ensuring the success of student development programs in madrasas. However, reality shows that many state madrasas, including MTsN 2 Pamekasan, still face budget limitations and strict regulations in managing BOS funds, which directly impact the effectiveness of implementing student development programs. This research examines the management of student improvement and development financing, including planning, implementation, evaluation, management strategies, challenges, and solutions. The qualitative approach is descriptive, with data collection techniques through observation, in-depth interviews, and documentation studies. Data analysis is carried out interactively through the stages of reduction, data presentation, and verification by triangulating sources. The study results show that budget planning is carried out in a structured manner, but it is still top-down; implementation follows a multi-level proposal and verification mechanism, and evaluations tend to be administrative without the participation of students and guardians. Management strategies are based on efficiency and priority scale, but funding sources are still limited to BOS and internal contributions. The main challenges include budget limitations and the rigidity of BOS techniques. The solutions implemented include savings, postponement of activities, and voluntary participation from students and guardians. This study concludes that financing management in madrassas will be more effective if it adopts a participatory, adaptive, and contextual approach to answer the real needs of students and strengthen the sustainability of educational programs.
Co-Authors Abdul Aziz Fathul Qorib Fauzuna, Hafidlatul Putri, Lutfiah Malika