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All Journal Journal of Community Dedication Jurnal Ilmu Pendidikan dan Kearifan Lokal (JIPKL)
Divania Fazrina
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Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Education Mathematics Social Sciences Other

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KESADARAN HUKUM, PSYCHO ADVERTISING DAN PSYCHOPRENEURSHIP Divania Fazrina; Maharani Amelia Firjatullah, Afrizal Qimas Chairi, Isna Faradilla, Al Fachri Nurfath, Evani Alvi Nug
JOURNAL OF COMMUNITY DEDICATION Vol. 5 No. 1 (2025): FEBRUARI
Publisher : CV. ADIBA AISHA AMIRA

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The "Legal Awareness, Psycho Advertising, and Psychopreneurship" Community Service Program (KKN) seeks to improve community knowledge on legal issues, innovative marketing strategies, and psychology-driven entrepreneurship. This study adopts a qualitative descriptive method with a direct participatory approach. The program included two days of seminars: the first day focused on psychopreneurship and creative marketing to support MSME development, while the second day addressed domestic violence (DV) issues, including victims' rights and legal procedures for offenders. Findings reveal that the participatory approach successfully enhances student-community engagement, strengthens legal awareness, and offers practical guidance for business growth. The program concludes with recommendations to develop similar initiatives, aiming to foster a legally aware and economically self-reliant community in the future.
HUBUNGAN SOCIAL IDENTITY DAN SELF IDENTITY TERHADAP GREEN PURCHASE INTENTION PADA SISWA SMAS PGRI 1 KOTA BEKASI Divania Fazrina
Jurnal Ilmu Pendidikan dan Kearifan Lokal Vol. 5 No. 1 (2025): FEBRUARI
Publisher : CV. ADIBA ASIHA AMIRA

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This study aims to determine the relationship between social identity and self identity on green purchase intention. The sampling technique used convenience sampling and the respondents in this study were 252 students of SMAS PGRI 1 Bekasi City. The measuring instruments used in this study are the social identity scale and the self identity scale. The results of this study indicate that the correlation coefficient between social identity and green purchase intention has a correlation coefficient of 0.169 with a significance of 0.007. And the relationship between self identity and green purchase intention shows a correlation coefficient of 0.170 with a significance value of 0.007, which is also significant at the 5% level. Furthermore, the relationship between social identity and self identity has a correlation coefficient of 0.182 with a significance value of 0.004. So it can be concluded that although the correlation is weak, there is a relationship between social identity and self identity on green purchase intention among students of SMAS PGRI 1 Bekasi City.
Co-Authors Maharani Amelia Firjatullah, Afrizal Qimas Chairi, Isna Faradilla, Al Fachri Nurfath, Evani Alvi Nugraha, Fadillah Fitria Harahap, Hana Rihhadatul Aisy, Salsabila Putri Azzahra, Velena Amalia Putri