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All Journal Journal of Business and Applied Management Business Management Journal Program Studi Manajemen
Rahmawati, Christina Heti Tri
Universitas Sanata Dharma
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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The Influence of Product Quality and Price on Purchasing Decisions: Brand Image as Mediation Rahmawati, Christina Heti Tri; Solagracia, Stella
Journal of Business & Applied Management Vol 17, No 2 (2024): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v17i2.6016

Abstract

Consumer behavior is the activity of a person who participates directly in obtaining and using goods, including in making purchasing decisions and determining these activities. Purchasing decisions are the process of determining the choice to buy a product. Several factors that influence purchasing decisions include product quality, price, and brand image. The purpose of this research is to determine (1) the influence of product quality on purchasing decisions; (2) the influence of price on purchasing decisions; (3) the influence of product quality on purchasing decisions mediated by brand image; and (4) the influence of price on purchasing decisions mediated by brand image among consumers of Pantene Shampoo products in Yogyakarta. This research uses a population of all consumers of Pantene Shampoo products in Yogyakarta. This type of research is quantitative research using primary data in the form of questionnaires distributed to 96 respondents as research samples. This research uses data analysis techniques in the form of Structural Equation Modeling (SEM) with WarpPLS 6.0 software. The research results show (1) product quality has a positive effect on purchasing decisions; (2) price has no effect on purchasing decisions; (3) brand image partially mediates the influence of product quality on purchasing decisions; and (4) brand image does not mediate the influence of price on purchasing decisions among consumers of Pantene Shampoo products in Yogyakarta. The implications of the research results for companies can be used as a strategy to improve product quality and price, thereby forming a positive brand image and ultimately increasing purchasing decisions and company revenues.
The Influence of Spiritual Leadership on Organizational Citizenship Behavior: Mediation of Emotional Intelligence Rahmawati, Christina Heti Tri; Purnomo, Hadi -; Purnamarini, Tri Ratna; Kurniawan, Ignatius Soni; Hartono, M Edhie
Business Management Journal Vol 19, No 2 (2023): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v19i2.4806

Abstract

Organizational Citizenship Behavior (OCB) is the attitude of an employee who works for a company or organization without asking the company for compensation for what they do. This research aims to determine (1) the influence of spiritual leadership on OCB; (2) the influence of spiritual leadership on emotional intelligence; (3) the influence of emotional intelligence on OCB; and (4) the influence of spiritual leadership on OCB mediated by emotional intelligence in PT. Catur Kencana Management Yogyakarta employees. The population of this study were all employees of PT. Catur Kencana Management Yogyakarta. This research is quantitative research and primary data was taken using a census-taken questionnaire with a sample of 52 respondents. The data analysis technique used in this research is variance-based Structural Equation Modeling (SEM) using the SmartPLS application. The research results show that (1) spiritual leadership influences OCB; (2) spiritual leadership influences emotional intelligence; (3) emotional intelligence influences OCB; and (4) emotional intelligence mediates the influence of spiritual leadership on OCB in PT. Catur Kencana Management Yogyakarta employees. The research results have implications for leaders paying more attention to spiritual leadership, so that it can have a high impact on employee OCB through emotional intelligence.
Co-Authors Hartono, M Edhie Ignatius Soni Kurniawan Purnamarini, Tri Ratna Purnomo, Hadi - Solagracia, Stella