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All Journal Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi
Nanda Adjeng Castity
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Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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Visual Dramatization of Political Campaigns on Social Media: Multimodal Analysis of Instagram Accounts of Presidential Candidates in the 2024 General Election Sandi Dwi Ariadi; Nabilah Ananda Razani; Nanda Adjeng Castity; Via Amalia Lesmana
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 7 No 3 (2024): September
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v7i3.8960

Abstract

The 2024 elections in Indonesia have become a key political contest, with candidates campaigning both in person and through social media, especially Instagram. This study explores the visual dramatization of political campaigns on Instagram by three presidential candidates: Anies Baswedan, Prabowo Subianto, and Ganjar Pranowo. Using a qualitative approach, this study employs Systemic Functional Linguistics (SFL) and multimodal analysis to examine the visual content posted by the candidates. The analysis focuses on how various semiotic resources combine to convey meaning. The findings reveal that Instagram is used by candidates to build their public image, enhance political communication, and employ visual rhetoric to influence voters. This research provides insights into the visual strategies used to shape political messages, aiming to enhance understanding of the role of social media in modern political campaigns.
Co-Authors Nabilah Ananda Razani Sandi Dwi Ariadi Via Amalia Lesmana