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All Journal Communicology: Jurnal Ilmu Komunikasi RESLAJ: Religion Education Social Laa Roiba Journal
Ertika Nanda
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Religion Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Efek Political Branding Dico Ganinduto Melalui TikTok pada Generasi Z Analisis Strategi Kampanye Digital di Pilgub Jateng 2024 Helsa Yoga Hibatullah; Ertika Nanda
Communicology: Jurnal Ilmu Komunikasi Vol. 12 No. 2 (2024): Communicology: Jurnal Ilmu Komunikasi, Volume 12 No. 2 Desember 2024
Publisher : Sarjana Terapan Prodi Humas dan Komunikasi Digital Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMM.033.08

Abstract

Internet telah membawa perubahan besar dalam komunikasi, khususnya melalui media digital yang menjadi saluran utama untuk mengakses informasi, termasuk di bidang politik. Salah satu platform digital populer adalah TikTok, yang digunakan sebagai strategi political branding untuk menarik dukungan masyarakat, terutama Generasi Z. Penelitian ini mengkaji pengaruh political brandin Dico Ganinduto melalui TikTok terhadap minat Generasi Z dalam Pilgub Jateng 2024 dengan menggunakan teori Elaboration Likelihood Model (ELM). Penelitian ini berparadigma positivisme dengan metode kuantitatif dan pendekatan deskriptif. Sampel diambil secara acak dari 114 pengguna TikTok Generasi Z di Jawa Tengah melalui kuisioner daring. Hasil penelitian menunjukkan bahwa political branding Dico Ganinduto melalui TikTok berpengaruh signifikan terhadap minat memilih Generasi Z. Route Central (pemrosesan pesan mendalam) memiliki pengaruh kuat (korelasi Pearson 0,775), sementara Route Peripheral (pemrosesan superfisial) berpengaruh lebih lemah (korelasi Pearson 0,579). Generasi Z menunjukkan pemahaman dan respons emosional yang baik terhadap konten TikTok. Kesimpulannya, TikTok memiliki potensi besar untuk menyampaikan pesan politik kepada Generasi Z. Untuk menarik dukungan, diperlukan konten berkualitas tinggi yang informatif dan mendorong pemikiran kritis, karena Generasi Z cenderung kritis dan mempertimbangkan kandidat secara serius.
Representasi Pesan Moral dalam Iklan Telkomsel Siaga Edisi Ramadhan #BersamaKitaBerkah Denny Yustisia Asnadi Putra; Ertika Nanda
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 2 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i2.5806

Abstract

Advertisements are a means of communication used by communicators, in this case, producers, or companies, to convey informationabout services or goods, primarily to their customers or consumers. Advertisements are not only a means of promotion but can also serve as a medium for delivering messages. One type of message that can be conveyed in advertisements is the representation of moral messages. This research aims to analyze the moral messages contained in the Telkomsel Siaga Ramadhan Edition #BersamaKitaBerkah advertisement. This research uses a qualitative method with a critical paradigm and a descriptive approach. Data collection techniques include observation and documentation. The theory used is Roland Barthes’ semiotics theory, which analyzes the denotative, connotative, and mythical meanings in the Telkomsel Siaga Ramadhan Edition #BersamaKitaBerkah advertisement. The results of this research show that the denotative and connotative meanings in each scene presented are closely related to everyday life. They remind us to always respect our mothers and appreciate their hard work, dedication, and efforts in raising us. The myth created is that a child should be able to repay the kindness of a mother who has worked hard to support and finance the child. The conclusion is that Telkomsel does not just create advertisements as commercial ads aimed at gaining profit but strives to present works whose story content contain positive moral messages that can be taken as lessons for Telkomsel provider users.
Co-Authors Denny Yustisia Asnadi Putra Helsa Yoga Hibatullah