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All Journal JURNAL PUSTAKA KOMUNIKASI Jurnal Riset Public Relations
Kosasi, Meillano Dimas
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Humanities Languange, Linguistic, Communication & Media Social Sciences

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Strategi Marketing Public Relations Salon Christopher dalam Meningkatkan Customer di Masa Pandemi Kosasi, Meillano Dimas; AG.Sudibyo
Jurnal Riset Public Relations Volume 4, No. 2, Desember 2024, Jurnal Riset Public Relations (JRPR)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrpr.v4i2.4830

Abstract

Abstrak. Pokok permasalahan dalam penelitian ini bagaimana strategi marketing public relations Salon Christopher untuk meningkatkan customer di masa pandemi. Hal ini ditandai dengan berkurangnya customer yang datang ke salon Christopher dikarenakan pembatasan atau pengurangan customer datang ke mall sehingga di adakan treatment home service yang dimana customer masih bisa melakukan perawatan dirumah. Tujuan penelitian ini adalah untuk mengetahui strategi marketing public relations Salon Christopher untuk meningkatkan jumlah pelanggan di masa pandemi. Pendekatan penelitian dilakukan secara kualitatif. Jenis penelitian yang digunakan adalah secara deskriptif. Informasi diperoleh dari informan sebanyak 3 orang. Teknik pengumpulan data dengan cara wawancara dan observasi. Data penelitian diolah secara kualitatif. Teknik analisis data yang digunakan yaitu teknik coding, selective coding and axial coding. Hasil analisis dari penelitian ini bahwa strategi yang digunakan salon Christopher dalam meningkatkan customer di masa pandemi adalah strategi pull, push and pass dari Kotler. Abstract. The main problem in this research is how Salon Christopher's marketing public relations strategy is to increase customers during the pandemic. This is marked by the reduction in customers who come to Christopher's salon due to restrictions or reduction of customers coming to the mall so that a home service treatment is held where customers can still do treatments at home. The purpose of this research is to find out Salon Christopher's marketing public relations strategy to increase the number of customers during the pandemic. The research use qualitative approach by descriptive method.  Data was collected using interviews and observations to 3 source person. The data analysis techniques used are coding, selective coding and axial coding techniques. The results of the analysis of this study show that the strategies used by Christopher's salon in increasing customers during the pandemic are Kotler's pull, push and pass strategies.
Komunikasi Partisipatif Masyarakat Kota Depok dalam Penyebaran Informasi Program Bank Minyak Jelantah Kosasi, Meillano Dimas; Riyantini, Rini; Damayanti, Damayanti
Jurnal Pustaka Komunikasi Vol 8, No 2 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i2.5210

Abstract

Used cooking oil is the result of the cooking process of fried food. If this used cooking oil is used more than once for frying, the oil will oxidize and produce compounds that are harmful to the human body. The Used Cooking Oil Bank program initiated by the Depok City Government is an environmental initiative that aims to educate and invite the public to manage used cooking oil waste wisely and sustainably. To support the success of this program, a participatory communication approach is the main strategy in disseminating information and inviting active community involvement. In Depok City, the implementation of participatory communication in the Used Cooking Oil Bank program is carried out through various stages designed to create a sense of ownership of the program. Researchers used a qualitative approach in this study with a case study method. Data collection methods include observation and interviews. The results of the study showed that the success of information dissemination by the community was also supported by the existence of an incentive and reward system, both in the form of material and social recognition. Several communities provide rewards or appreciation to residents who actively deposit used cooking oil regularly.
Co-Authors AG.Sudibyo Damayanti Damayanti Riyantini, Rini