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All Journal IKRA-ITH EKONOMIKA Asthadarma: Jurnal Pengabdian Kepada Masyarakat
Kusmayanti
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Engineering Law, Crime, Criminology & Criminal Justice

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Webinar Nasional Meningkatkan Daya Saing UMKM di Era Digital Tentang Inovasi Pertumbuhan Ekonomi Melalui E-commerce M Arief Rahman; Kusmayanti; Hary Jocom
Asthadarma : Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2024): September
Publisher : Universitas Merdeka Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55173/Asthadarma.v5i2.09

Abstract

MSMEs in Indonesia face significant challenges in improving competitiveness in the digital era. To address this issue, a national webinar was held with the aim of discussing economic growth innovation through e-commerce. The implementation of this webinar used a qualitative approach method, starting with the identification of MSME needs and continued with training covering digital marketing strategies and online store management. The webinar involved participants from various regions who were active in discussion sessions and hands-on practice. Evaluation showed that participants experienced an increase in knowledge and skills in e-commerce, allowing them to compete more effectively in the global market.  
Video Company Profile Sebagai Media Promosi Politeknik Bisnis Digital Indonesia Kusmayanti
IKRAITH-EKONOMIKA Vol. 7 No. 2 (2024): IKRAITH-EKONOMIKA Vol 7 No 2 Juli 2024
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui kebutuhan Politeknik Bisnis Digital Indonesia terhadap video company profile sebagai media promosi di era digital saat ini, dan untuk mengetahui proses pembuatan video company profile yang di dalamnya terdapat informasi lengkap tentang Politeknik Bisnis Digital Indonesia yang disajikan secara singkat. Metode penelitian yang digunakan adalah dengan metode analisis kebutuhan, pengumpulan data dan analisis perancangan video, sehingga terciptalah video company profile Politeknik Bisnis Digital Indonesia. Hasil penelitian menunjukkan bahwa Politeknik Bisnis Digital Indonesia membutuhkan video company profile untuk promosi memperkenalkan kampus sebagai sebuah usaha yang bergerak dibidang layanan jasa pendidikan, agar masyarakat, calon mahasiswa dan pemangku kepentingan lainnya mengenal Politeknik Bisnis Digital Indonesia.
Co-Authors M Arief Rahman