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All Journal Jurnal bintang manajemen International Journal Business, Management and Innovation Review
Muhammad Nashirul Haq
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Decision Sciences, Operations Research & Management Social Sciences

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Peran Aksiologi Sains terhadap Kehidupan Sehari-hari Dynda Prista; Muhammad Nashirul Haq; Agung Winarno
Jurnal bintang manajemen Vol. 3 No. 3 (2025): September : Jurnal Bintang Manajemen (JUBIMA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v2i4.3439

Abstract

Science axiom is a branch of philosophy that discusses ethical, aesthetic, and moral values in science, as well as their role in human life. This research aims to examine the role of science axioms in daily life, especially in directing the wise and responsible use of science. This study uses the Systematic Literature Review (SLR) method to analyze literature related to the role of science axioms in education, technology, health, and environmental aspects. The results of the study show that science axioms not only function as an ethical framework in technological and scientific innovation, but also serve as a guide in decision-making based on moral values. In education, the axioms of science help instill a critical and ethical mindset; in the field of technology, it sets limits in the use of new innovations; In the health sector, axiology is a guideline in ethical medical decision-making, while in environmental contexts, it promotes sustainability and intergenerational justice. Thus, the axiom of science ensures that the development of science is always directed towards human welfare and environmental sustainability.
Marketing Strategy Based on Segmenting, Targeting, and Positioning (STP) and Product Life Cycle (PLC) at Selangkah Trip in Malang City Yaumi Rohmah; Muhammad Nashirul Haq; Ayu Putriana Dewi; Sudarmiatin Sudarmiatin
International Journal Business, Management and Innovation Review Vol. 2 No. 2 (2025): : International Journal Business, Management and Innovation Review
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijbmir.v2i2.147

Abstract

The tourism industry is growing rapidly along with the increasing public interest in travel. Travel agencies (BPW) play a strategic role in providing quality services for tourists. Selangkah Trip, one of the BPWs in Malang City, faces fierce competition so it requires the right marketing strategy to remain competitive. This study aims to analyze the application of Segmenting, Targeting, Positioning (STP) and Product Life Cycle (PLC) strategies in improving Selangkah Trip's competitiveness. This study uses a qualitative approach with a case study method, where data is collected through in-depth interviews, observation, and documentation. The results of this study at the segmentation stage, the company focuses the market on schools and corporations, by customizing services for each segment, such as economical tour packages for schools and exclusive services for corporations. In the targeting stage, the company selects segments with stable and sustainable demand, with a direct and digital approach to expand market reach. In positioning, Selangkah Trip emphasizes competitive service quality, affordable prices, and unique experiences, such as the concept of camping in Bromo, to strengthen its image as a trusted travel service provider. This research also identifies the implementation of strategies at PLC, where at the introduction stage, the company focuses on introducing services through strategic partnerships and digital marketing. At the growth stage, demand increases through new service innovations, while at the maturity stage, the company strengthens its position with competitive prices and high-quality services. In the decline stage, the company adapts by offering flexible packages and expanding the market for individual travelers to maintain operational sustainability amid economic challenges.
Co-Authors Ayu Putriana Dewi Dynda Prista Sudarmiatin Yaumi Rohmah