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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah PERSPEKTIF: Journal of Social and Library Science
Tanjung, Nurbaiti
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Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Journal : PERSPEKTIF: Journal of Social and Library Science

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SURVIVAL STRATEGIES OF PASAR SAMBAS COSMETICS TRADERS IN THE DIGITAL ERA Rahayu, Putri; Br. Sinuhaji, Suci Ratu Carissa; Tanjung, Nurbaiti; Fitriani, Rewi
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/24s1ax82

Abstract

This research aims to analyze the impact of the development of the digital era on cosmetics traders in the Pasar Traditional Sambas Medan, the survival strategies applied by these traders, and how these strategies are seen from an Islamic economic perspective. This research uses a qualitative approach with data collection techniques in the form of observation, interviews, and documentation. The results showed that the digital era had a significant impact on traditional traders, especially in the form of a decrease in the number of buyers which resulted in a decrease in income. To survive, cosmetics traders in the Pasar Traditional Sambas Medan apply various strategies, such as following product trends, providing discounts, maintaining the quality of goods, expanding social networks with buyers, and improving service quality. In addition, Muslim traders also integrate Islamic economic principles, such as tawhid, honesty, responsibility, and justice, in their survival strategies amid the challenges of the digital era.
Co-Authors Br. Sinuhaji, Suci Ratu Carissa Fitriani, Rewi permatasari, putri dwi Purba, Devia Syahfitri Rahayu, Putri Sari Wulandari