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The Potential of Gastronomic Tourism Travel Patterns in Bandung Regency Meilina, Nabila; Turgarini, Dewi; Pratami Putri, Dias
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 11 No. 02 (2024): December
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v11i02.1648

Abstract

Bandung Regency, located in West Java, has significant tourist potential, thanks to the beauty of the mountains and plantations that produce a variety of local commodities as well as traditional food and beverages. Although tourism in Bandung regency is quite developed, the Regional Government noted that there are some problems in the development of tourism, among them are low tourism contribution to the PDRB and the lack of superior tourist destinations in some areas. One of the tourist potential that can be used as an outstanding tourist in Bandung regency is a gastronomic tour. Turgarini (2018) stated that gastronomic tourism has the potential to generate additional income in the region by highlighting its typical food as a magnet for tourists. At present, however, the management of traditional food and gastronomic tourism patterns in the region are not well structured because the government is more focused on the development of natural and cultural tourism. The research is aimed at identifying potential attractions, mapping, as well as designing travel patterns and gastronomic tour packages in Bandung Regency. The method used is qualitative descriptive with data collection techniques such as interviews, observations, literature studies, and documentation, as well as determination of participants using snowball sampling techniques and purposive samplings. This research found various tourist attractions such as Kalua Jeruk, Rudjak Ciherang, and Borondong that can be developed into a gastronomic tour by producing two kinds of tourist packages in Bandung Regency. It is expected that the maps and gastronomic tour packages generated can help stakeholders in managing and developing these packages to attract local, national, and international tourists.
The Effect of Word of Mouth on Tourists' Visiting Decisions to the Culinary Tourism Destination of Tanjung Pakis Beach, Karawang Regency Putri, Nadhia; Turgarini, Dewi; Pratami Putri, Dias
LACULTOUR: Journal of Language and Cultural Tourism Vol. 4 No. 1 (2025): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/lacultour.v4i1.1879

Abstract

The problem studied in this study is the influence of word of mouth on tourists' decision to visit the culinary tourism destination of Tanjung Pakis Beach, Karawang Regency. The type of research used in this study is quantitative research. Data collection techniques using observation and questionnaires. This study used a sample of 100 (one hundred) respondents. The instrument testing technique in this study was the validity and reliability test, while the data analysis technique used the classical assumption test, multiple linear regression analysis, and hypothesis analysis using the SPSS version 26 application to process the data. The results showed that there was a significant influence of both variables (word of mouth and culinary tourism) on the decision to visit the Tanjung Pakis Beach tourist attraction in Karawang, West Java. So the hypothesis that states that word of mouth and culinary tourism have a positive effect simultaneously on the decision to visit the Tanjung Pakis Beach tourist attraction in Karawang, West Java is proven true.