Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Tihamah: Jurnal Studi Islam JMPT:Jurnal Manajemen Pendidikan Tihamah
Fauzi Hamzah, Achmad
Unknown Affiliation
Religion Humanities Education Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Penggunaan Film Anime Untuk Meningkatkan Keterampilan Mendengar Dan Berbicara Bahasa Arab Di Madrasah Aliyah Darul Lughah Wa Da’wah Bangil, Pasuruan Baharun, Segaf; Fauzi Hamzah, Achmad; Abidin, Zainal
Tihamah: Jurnal Studi Islam Vol. 2 No. 01 (2024): Tihamah: Jurnal Studi Islam (June)
Publisher : Sekolah Tinggi Ilmu Tarbiyah Tihamah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61444/tihamah.v2i01.36

Abstract

Learning Arabic is often considered difficult because of the challenges students face. The use of anime films as a learning medium has proven effective in improving listening and speaking skills. Arabic anime enriches vocabulary, improves pronunciation, and helps students understand intonation and accent in everyday conversation. The combination of visuals and audio makes learning more interesting and motivates students. Imitating anime dialogue can improve your speaking skills in a relaxed atmosphere. Facilities such as projectors and internet access are important to maximize its effectiveness. The anime also introduces authentic conversational situations and Arabic cultural context. However, there are obstacles such as limited access to quality films and technical challenges regarding audio quality. Excessive reliance on anime can also reduce the variety of learning methods, so it needs to be balanced with other methods.
STRATEGI BRANDING DAN PROMOSI PESANTREN DARUL LUGHAH WA DA’WAH MELALUI TIKTOK Abidin, Zainal; Baharun, Segaf; Fauzi Hamzah, Achmad
JMPT: Jurnal Manajemen Pendidikan Tihamah Vol. 2 No. 01 (2024): JMPT: Jurnal Manajemen Pendidikan Tihamah
Publisher : Sekolah Tinggi Ilmu Tarbiyah Tihamah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61444/jmpt.v2i01.37

Abstract

This research explores the branding and promotion strategies carried out by the Darul Lughah Wa Dakwah Bangil Islamic Boarding School through the TikTok platform, with the aim of understanding the effectiveness and resistance to the use of social media in the context of Islamic educational institutions. Using a qualitative approach and case study design, this research collected data through in-depth interviews, participant observation, and analysis of related documents. The 7C Framework approach—which includes Context, Content, Community, Customization, Communication, Connection, and Commerce—is used to analyze Islamic boarding school branding strategies. The findings show that TikTok plays an important role in expanding promotional reach and building a positive image of Islamic boarding schools through creative content showing daily life in Islamic boarding schools, testimonials, and educational content. However, significant challenges such as content conformity with Islamic values, balance between cyberspace and spiritual life, and data security and privacy need to be addressed to ensure the effectiveness and sustainability of branding strategies on digital platforms. This research provides insight into how Islamic educational institutions can utilize social media effectively while maintaining spiritual principles and data security. Keywords: Strategy, Branding, Promotion, TikTok
Co-Authors Baharun, Segaf Zainal Abidin