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All Journal Komunikator Jurnal Spektrum Komunikasi
Calysta, Keisya
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Utilizing Instagram for Digital Government Public Relations by Diskominfo Jatim Teguh, Monika; Qotrunnada, Namira Al; Calysta, Keisya; Bungin, Burhan; Ahmad, Mohd Khairie
Komunikator Vol. 16 No. 2 (2024)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.24338

Abstract

In addressing the challenges of the PR 4.0 era, the East Java Communication and Information Office (Diskominfo) utilizes the Instagram account @jatimpemprov to carry out Digital PR activities. The account serves as a communication platform to present essential information and is expected to be a solution, particularly for the people of East Java. These activities have proven successful in conveying information, aspirations, and programs that reach the public. Therefore, this research aims to understand how Digital PR activities are carried out by Diskominfo Jatim through the Instagram account @jatimpemprov. The theoretical framework used to examine the phenomena in this study is the principles of the 7-Cs PR communication model, which includes credibility, context, content, clarity, continuity & consistency, channel, and the capability of the audience. This research employs a descriptive qualitative method. Data collection was carried out through structured interviews and document studies. The results show that the digital PR activities of @jatimpemprov apply the principles of the 7-Cs PR Communications model by utilizing Instagram features. These activities provide informative, educational, and entertaining content to the public. The main functions of disseminating information and fostering cooperation between other organizations within the East Java Provincial Government are carried out effectively.
Implementation of Event and Experience Strategy in Marketing Communication at Tamo Venue Surabaya Calysta, Keisya; Wono, Hilda Yunita
Jurnal Spektrum Komunikasi Vol 13 No 2 (2025): Jurnal Spektrum Komunikasi : June 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i2.920

Abstract

The event and experience strategy are one of the applications of Integrated Marketing Communication (IMC) activities that allow direct interaction with consumers. This activity can also provide an interesting experience for consumers so as to increase brand recognition and business performance. Amidst the increasing demand for venue rental services to accommodate various events Tamo Venue, held a kids birthday showcase event which is an implementation of the event and experience strategy. This research is the first study to examine the experience strategy at children's events in the Surabaya venue industry.  This study aims to explore how a newly established venue uses event and experiment strategy as a branding tool within the IMC framework. This research uses a qualitative case study method with data collection through structured interviews, documentation, and literature study. Interviews were conducted with the CEO, Head of event and marketing team, and an event attendee. Data was analyzed using NVivo 15 and validated through source triangulation. The results showed that Tamo Venue successfully implemented six strategic elements: alignment with MICE trends, original event concepts, non-repetitive execution, creation of tangible and intangible experiences, ambience and service quality, and an adaptive service approach. This research can enrich marketing communication studies by showing that event and marketing strategies can effectively create positive visitor experiences and offer practical guidance in the venue industry in Indonesia.
Co-Authors Ahmad, Mohd Khairie Burhan Bungin Hilda Yunita Wono Monika Teguh Qotrunnada, Namira Al