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Pengaruh Kualitas Pelayanan Terhadap Kepuasan Mahasiswa Universitas Pamulang Ike Riskyanti; Muhamad Faisal Fahmi
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 2 No. 6 (2024): Desember : JURNAL ILMIAH DAN KARYA MAHASISWA (JIKMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v2i6.2823

Abstract

This study aims to examine the effect of service quality on student satisfaction at Pamulang University. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to 100 students from various study programs. The independent variable in this study is service quality (x) quality with sub variables including: reliability, tangible, responsiveness, assurance and empathy. While for the dependent variable (Y) is student satisfaction. The results of data analysis show that service quality has a positive and significant effect on student satisfaction. The results of the statistical analysis obtained a determination coefficient value of 55.6% which illustrates that the factors in the independent variables have a large influence on service satisfaction. Furthermore, based on the hypothesis test, the results show that there is a significant effect of service quality on satisfaction.