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p-Index From 2020 - 2025
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All Journal Laa Maisyir Jurnal Ekonomi Islam
Adi Tri Pramono
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Economics, Econometrics & Finance Social Sciences

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Exploring the Collaboration Potential Between Indonesia's Halal Industry and the K-Pop Entertainment Industry in Enhancing Halal Product Exports Adi Tri Pramono; Andi Martina Kamaruddin; Muhammad Iqbal
LAA MAISYIR: Jurnal Ekonomi Islam The 2nd International Collaboration Conference on Islamic Economics (ICCEIS) 2024 “Global Innovati
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/lamaisyir.v1i1.52957

Abstract

The collaboration potential between Indonesia's halal industry and the K-Pop entertainment industry offers a strategic opportunity to boost halal product exports. As K-Pop's popularity grows in Indonesia, this cultural trend could effectively promote Indonesian halal products on a global scale. This study employs a quantitative approach, using a survey method with 400 respondents, including halal industry stakeholders, marketing experts, and K-Pop fans in Indonesia. Data were gathered through structured questionnaires measuring perceptions and interests regarding collaboration. The analysis, using descriptive statistics and linear regression, reveals a significant positive correlation between K-Pop's popularity and consumer interest in halal products endorsed by K-Pop idols. Additionally, strategic collaboration with the K-Pop industry is shown to increase consumer purchase intentions for Indonesian halal products, contributing to export growth. suggest that integrating K-Pop into halal product marketing strategies could effectively expand market reach and enhance the global competitiveness of Indonesia's halal industry.
Co-Authors Andi Martina Kamaruddin Muhammad Iqbal