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Reputasi dan Electronic Word Of Mouth Terhadap Kepercayaan Pembelian Produk Tapis: Studi Kasus Pada Rahayu Gallery Anshori, Ahmad Palma; Shiwi Angelica Cindiyasari
JURNAL ADMINISTRASI BISNIS (JAB) Vol. 14 No. 2 (2024)
Publisher : Universitas Sam Ratulangi

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Abstract

Penjualan produk kain sarung di Rahayu Gallery pada tahun 2023 masih sedikit dan mengalami penurunan setiap bulannya. Menurut pengelola Galeri Rahayu, hingga saat ini kain tapis di Galeri Rahayu belum banyak diketahui masyarakat sehingga kunjungan ke Galeri Rahayu sangat sedikit. Hal ini juga mempengaruhi tingkat penjualan produk tapis yang dijual Rahayu Gallery, oleh karena itu diperlukan langkah untuk meningkatkan kepercayaan pembelian produk Tapis di Rahayu Gallery terutama dengan meningkatkan reputasi dan electronic Word of Mouth. Jenis penelitian kuantitatif, populasi dalam penelitian ini adalah seluruh pelanggan Tapis di Galeri Rahayu sebanyak 70 orang dan sampel sebanyak 70 orang. Analisis data dilakukan dengan menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa reputasi berpengaruh positif dan signifikan terhadap kinerja Tapis di Galeri Rahayu. Electronic Word of Mouth berpengaruh positif dan signifikan terhadap kinerja karyawan Tapis di Galeri Rahayu. Reputasi dan Electronic Word of Mouth berpengaruh positif dan signifikan terhadap kepercayaan pembelian produk Tapis di Rahayu Gallery.
Reputasi dan Electronic Word Of Mouth Terhadap Kepercayaan Pembelian Produk Tapis: Studi Kasus Pada Rahayu Gallery Anshori, Ahmad Palma; Shiwi Angelica Cindiyasari
JURNAL ADMINISTRASI BISNIS (JAB) Vol. 14 No. 2 (2024)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penjualan produk kain sarung di Rahayu Gallery pada tahun 2023 masih sedikit dan mengalami penurunan setiap bulannya. Menurut pengelola Galeri Rahayu, hingga saat ini kain tapis di Galeri Rahayu belum banyak diketahui masyarakat sehingga kunjungan ke Galeri Rahayu sangat sedikit. Hal ini juga mempengaruhi tingkat penjualan produk tapis yang dijual Rahayu Gallery, oleh karena itu diperlukan langkah untuk meningkatkan kepercayaan pembelian produk Tapis di Rahayu Gallery terutama dengan meningkatkan reputasi dan electronic Word of Mouth. Jenis penelitian kuantitatif, populasi dalam penelitian ini adalah seluruh pelanggan Tapis di Galeri Rahayu sebanyak 70 orang dan sampel sebanyak 70 orang. Analisis data dilakukan dengan menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa reputasi berpengaruh positif dan signifikan terhadap kinerja Tapis di Galeri Rahayu. Electronic Word of Mouth berpengaruh positif dan signifikan terhadap kinerja karyawan Tapis di Galeri Rahayu. Reputasi dan Electronic Word of Mouth berpengaruh positif dan signifikan terhadap kepercayaan pembelian produk Tapis di Rahayu Gallery.
The Influence Of Compensation And Work Motivation On Employee Loyalty (Case Study At PT Bukit Asam TBK. Tarahan Port Unit) Helda Liana Putri; Shiwi Angelica Cindiyasari
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

Human resources are essential for every company to achieve success. PT Bukit Asam Tbk., one of Indonesia's largest coal mining companies, faces challenges in managing its workforce, particularly concerning work motivation and employee loyalty. This study aims to examine the impact of compensation and work motivation on employee loyalty at PT Bukit Asam Tbk.’s Tarahan Port Unit. While high compensation is generally thought to boost loyalty, prior studies have shown mixed findings on the link between compensation, motivation, and loyalty. Based on data from interviews and questionnaires with 156 respondents, this study employs a quantitative approach using multiple linear regression to test the hypothesis that compensation and work motivation positively influence loyalty. The findings are expected to offer PT Bukit Asam Tbk. recommendations for fostering loyalty through equitable compensation policies and enhanced work motivation strategies.
The Effect Of Earnings Management And Ownership Structure On Stock Returns: A Case Study Of The Pharmacy And Health Sub-Sectors Listed On The IDX In 2021-2023 Adinda Sefa Saimeyna; Shiwi Angelica Cindiyasari
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

Earnings management does not consistently impact stock returns, with some studies supporting its influence and others disputing it. This inconsistency creates challenges for investors seeking to make optimal investment decisions. This study aims to investigate and analyze the impact of earnings management and ownership structure on stock returns. The research uses a quantitative approach, relying on secondary data sourced from company annual financial reports. The population and sample comprise the financial reports of pharmaceutical and healthcare sub-sector companies listed on the Indonesia Stock Exchange (IDX) from 2021 to 2023. A total of 10 companies in these sub-sectors were included in the sample, selected using purposive sampling. Panel data regression analysis was employed to analyze the data. The study’s findings indicate that, individually, earnings management does not significantly impact stock returns, nor does ownership structure. Nonetheless, when taken into account jointly, ownership structure and profits management significantly impact stock returns in the pharmaceutical and health subsectors listed on the IDX between 2021 and 2023.