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All Journal Translitera : Jurnal Kajian Komunikasi dan Studi Media
Simamora, Fidelia
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Social Sciences

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Pengaruh Terpaan Konten Politik Instagram @bijakmemilih.id Terhadap Minat Memilih di Pemilu 2024 Mujiarto, Calysta Amelia; Simamora, Fidelia; Naila Almaida
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 13 No 2 (2024): September 2024
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v13i2.3611

Abstract

Data from the Kominfo RI notes that Instagram is in third place with 148 hoax contents. The @bijakmemilih.id Instagram account presents content about elections from a neutral, objective, and interestingly packaged side to target novice voters. This research is interesting to find out whether or not there is an influence from the exposure of @bijakmemilih.id content on the interest in voting for novice voters and senior voters. Respondents of this study totaled 100 and were samples taken from the population of Instagram followers @bijakmemilih.id. This research uses the Elaboration Likelihood Model theory with a quantitative approach and survey method. Based on 100 answers, the results show that novice voters and senior voters are influenced by the exposure of @bijakmemilih.id content so that they have an interest in voting in the 2024 election, the message is received through the central route.
Co-Authors Mujiarto, Calysta Amelia Naila Almaida