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Analisis Kepuasan Kerja terhadap Kinerja Karyawan: Studi Kasus pada Indomaret Bandung Junipriansa, Donni; Handaputra, Muhammad Ivan; Dewantara, Erlangga
ARZUSIN Vol 4 No 6 (2024): DESEMBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v4i6.4461

Abstract

This study aims to analyse the factors that influence job satisfaction and employee performance at Indomaret Sukabirus, Bandung Regency. Using a qualitative approach, data was collected through in-depth interviews with employees from various divisions. The results showed that job satisfaction is influenced by various aspects, including job characteristics, compensation system, career opportunities, supervisory style, and interaction between colleagues. Although salaries have met the Regency Minimum Wage (UMK) standard, dissatisfaction arises due to high workload, limited opportunities for promotion, and suboptimal internal communication. Factors that influence employee performance include the quality of work, quantity, timeliness, efficiency, and the level of independence in carrying out tasks. This study confirms that job satisfaction contributes significantly to improving employee performance, where satisfied employees tend to show higher loyalty and better initiative in carrying out their duties. The findings provide a new perspective on the relationship between job satisfaction and employee performance in the retail industry, and offer strategic recommendations to improve employee well-being and overall organisational efficiency.
Role of Online Customer Ratings in Shaping Purchase Decisions: A Case Study of Erigo Products on Shopee Handaputra, Muhammad Ivan; Mustikasari, Ati
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 2 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.2.1199-1208

Abstract

Purpose: This study aims to analyze the effect of Online Customer Rating on consumer purchasing decisions for Erigo products on the Shopee platform. Methodology: This research adopts a quantitative approach using a survey method. Data were collected through structured questionnaires distributed to 100 respondents and analyzed using simple linear regression analysis. Results: The results indicate that Online Customer Rating has a negative and statistically significant effect on purchasing decisions, with a regression coefficient of −1.619 and a significance value of 0.000. The coefficient of determination (R²) of 0.787 shows that 78.7% of the variation in purchasing decisions is explained by online customer ratings. Novelty: This study provides empirical evidence of a negative influence of online ratings on purchasing decisions, which contrasts with the commonly assumed positive effect. Findings: The findings support the negative bias theory, indicating that consumers respond more strongly to negative or inconsistent rating information when making purchasing decisions. Originality: The originality of this study lies in its focus on a specific fashion brand within an Indonesian e-commerce platform, highlighting the critical role of rating credibility in digital marketplaces. Conclusions: Managing online customer ratings transparently and consistently is essential to maintain consumer trust and mitigate adverse effects on purchasing decisions. Type of Paper: Empirical Research Paper.