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All Journal International Journal of Humanity Studies (IJHS) Jurnal Studi Komunikasi
Azeri Matin, Alireza
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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FRAMING TRUMP: A METAPHORIC ANALYSIS OF IRANIAN MAINSTREAM NEWS Azeri Matin, Alireza
International Journal of Humanity Studies (IJHS) Vol 7, No 1 (2023): September 2023
Publisher : Sanata Dharma University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/ijhs.v7i1.6139

Abstract

Donald J. Trump’s victory in the 2016 presidential election marked the beginning of a gloomy era for Iran-US relations which consequently brought about a series of economic and political consequences, most notably the international sanctions imposed on Iran. As the key player in these political affairs, Trump made several radical decisions involving Iran, provoking the Islamic regime’s harsh and insolent rejoinders which were directed at the US president’s personality. Being largely of a metaphoric nature, such negative remarks recurrently appeared across the state-run national media, constructing a particular social reality about the 45th President of the United States. This was in particular less challenging for the state, considering the general public in Iran had minimum knowledge about Trump before his election in 2016. Using Lakoff and Johnson’s theoretical framework, and investigating the use of metaphors in political news articles published in some of the government’s prominent online news agencies, this study reveals how such rhetorical devices are employed for framing Trump. Ultimately, the findings point to the idea that national media in Iran have craftily taken advantage of culturally embedded concepts to sway public perceptions against Trump, as part of the regime’s anti-west political agenda.
The discreet narrative of dissent: an analysis of Leila’s Brothers movie Azeri Matin, Alireza
Jurnal Studi Komunikasi Vol. 9 No. 3 (2025)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v9i3.10042

Abstract

Saeed Roustayi’s Leila’s Brothers (2022) sparked significant controversy in Iran following its international success, culminating in criminal charges against the movie’s director and producer. While public discourse largely focused on the film’s portrayal of poverty and patriarchy, this study goes beyond it and argues that its narrative structure subtly encodes a critique of the authoritarian regime in Iran. Applying classical structuralist models– Todorov’s three-act structure and Propp’s character archetypes, this research analysed how the film’s narrative mechanisms reflect dissent against entrenched authority. The study focused particularly on the portrayal of Esmail, the family’s patriarch, whose obsession with power and status parallels the perceived characteristics of Iran’s Supreme Leader. Through this allegorical construction, the narrative conveys a veiled political commentary that may explain the film’s censorship. Leila, the central character, challenges familial and societal norms, positioning her as a catalyst for change within a rigid system. The film’s closure, juxtaposing the quiet death of Esmail with a young girl’s birthday celebration, symbolises generational transition and the fading legitimacy of traditional power structures. While this analysis draws on classical structuralist models, it contextualises them within Iran’s contemporary sociopolitical environment. In particular, the film’s portrayal of gender, authority, and resistance reflects the ethos of the Woman, Life, Freedom movement. This study demonstrates how narrative structures, though seemingly neutral, can encode political dissent in contexts of censorship, offering new insights into resistance media in authoritarian settings.
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