Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Journal Of Business, Finance, and Economics (JBFE) Management Analysis Journal Global Management: International Journal of Management Science and Entrepreneurship
I Gst. Ngurah Jaya Agung Widagda K
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Peran Kepuasan Pelanggan Memediasi Pengaruh Citra Merek Terhadap Niat Beli Ulang Minuman Kopi Kenangan di Denpasar Kadek Devasya Devi Urmili; I Gst. Ngurah Jaya Agung Widagda K
Journal Of Business, Finance, and Economics (JBFE) Vol 5 No 2 (2024): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v5i2.5720

Abstract

Repurchase intention is part of consumer behavior where the compatibility between the performance of the product or service offered by the company generates consumer interest to buy again. The development of business in the Food and Beverage industry in Indonesia is increasingly promising. The high consumption of coffee in Indonesia cannot be separated from the current growth trend of coffee shops. Repurchase intention is useful for companies to predict purchase actions that can affect the relationship between brand image and consumer satisfaction. The purpose of this study is to analyze the role of customer satisfaction in mediating the influence of brand image on the intention to repurchase drinks at Kopi Kenangan. The research was conducted on Kopi Kenangan in Denpasar, the number of samples was 120 people using the nonprobability sampling method with purposive sampling techniques. Data collection by questionnaire method is distributed in the form of Google Forms through two ways, namely, online and directly to Kopi Kenangan customers. The collected data was then analyzed using descriptive and inferential statistics (path analysis, classical assumption test, sobel test, and VAF test). Based on the results of the analysis, it was found that brand image has a positive and significant influence on repurchase intention, brand image has a positive and significant influence on customer satisfaction, customer satisfaction has a positive and significant influence on repurchase intention, and customer satisfaction can partially mediate the influence of brand image on repurchase intention. The implications of this result can be used as a marketing development strategy, especially in the management of Kopi Kenangan in Denpasar to pay more attention to brand image indicators and customer satisfaction in order to increase repurchase intentions.
The Role of Customer Satisfaction Mediates the Effect of Responsiveness on Repurchase Intention through Tokopedia in Denpasar and Badung Cities Ardiella Myra Ananda; I Gst. Ngurah Jaya Agung Widagda K
Management Analysis Journal Vol. 13 No. 1 (2024): March 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i1.2973

Abstract

The purpose of this study was to analyze the role of customer satisfaction in mediating the effect of responsiveness on repurchase intention through Tokopedia in Denpasar and Badung Cities. Recently, Tokopedia's services have often been slow and disappointing so that customer satisfaction has decreased which can affect the decrease in repurchase intention.. This research applies a quantitative approach and is causal associative in nature. The research was conducted in Denpasar and Badung City on Tokopedia users whose numbers cannot be known with certainty (infinite population). The number of samples set at 100 respondents with a nonprobability sampling method, precisely the purposive sampling technique. The data collection method was carried out by questionnaire method using the help of Google Form and then analyzed descriptively and inferentially using path analysis techniques and the sobel test. The results of this study are found to have a positive and significant effect on responsiveness on repurchase intention, a positive and significant effect on responsiveness on customer satisfaction, a positive and significant effect on customer satisfaction on repurchase intention, and customer satisfaction which is able to mediate the effect of responsiveness on repurchase intention.
The Effect of Product Quality, Price, And Promotion on Purchase Decision at Ud Swasta Nulus Printing I Gusti Ketut Agung Pramesta Abhirama; I Gst. Ngurah Jaya Agung Widagda K
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 4 (2025): November: International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i4.459

Abstract

The decline in sales of UD Swasta Nulus in the 2022–2024 period and the increasing competition in the printing business in Denpasar City are phenomena related to consumer purchasing decisions. This study aims to analyze the influence of product quality, price, and promotion on consumer purchasing decisions of UD Swasta Nulus in Denpasar. This study is associative-causal with a quantitative approach. The study population consisted of 385 active consumers, with a sample of 80 respondents determined using the Slovin formula. Primary data were collected through a questionnaire using a Likert scale and analyzed using multiple linear regression. The results showed that product quality had a positive and significant effect on purchasing decisions. The price variable also had a positive and significant effect on purchasing decisions. In addition, promotion had the most dominant influence on purchasing decisions, with the highest beta value and coefficient compared to other variables. Simultaneously, the three independent variables had a positive and significant effect on consumer purchasing decisions of UD Swasta Nulus. This study enriches the empirical discourse in service marketing management, particularly in the printing sector, by emphasizing the importance of the marketing mix consisting of product quality, price, and promotion in shaping consumer purchasing decisions. Practically, these findings are expected to provide insights for UD Swasta Nulus in formulating more effective marketing strategies, especially through improving print quality, setting competitive prices, and strengthening digital-based promotional strategies to reach wider consumer segments.
Co-Authors Ardiella Myra Ananda I Gusti Ketut Agung Pramesta Abhirama Kadek Devasya Devi Urmili