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All Journal Management Analysis Journal Global Management: International Journal of Management Science and Entrepreneurship Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
I Gst. Ngurah Jaya Agung Widagda K
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Role of Customer Satisfaction Mediates the Effect of Responsiveness on Repurchase Intention through Tokopedia in Denpasar and Badung Cities Ardiella Myra Ananda; I Gst. Ngurah Jaya Agung Widagda K
Management Analysis Journal Vol. 13 No. 1 (2024): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i1.2973

Abstract

The purpose of this study was to analyze the role of customer satisfaction in mediating the effect of responsiveness on repurchase intention through Tokopedia in Denpasar and Badung Cities. Recently, Tokopedia's services have often been slow and disappointing so that customer satisfaction has decreased which can affect the decrease in repurchase intention.. This research applies a quantitative approach and is causal associative in nature. The research was conducted in Denpasar and Badung City on Tokopedia users whose numbers cannot be known with certainty (infinite population). The number of samples set at 100 respondents with a nonprobability sampling method, precisely the purposive sampling technique. The data collection method was carried out by questionnaire method using the help of Google Form and then analyzed descriptively and inferentially using path analysis techniques and the sobel test. The results of this study are found to have a positive and significant effect on responsiveness on repurchase intention, a positive and significant effect on responsiveness on customer satisfaction, a positive and significant effect on customer satisfaction on repurchase intention, and customer satisfaction which is able to mediate the effect of responsiveness on repurchase intention.
The Effect of Product Quality, Price, And Promotion on Purchase Decision at Ud Swasta Nulus Printing I Gusti Ketut Agung Pramesta Abhirama; I Gst. Ngurah Jaya Agung Widagda K
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 4 (2025): November: International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i4.459

Abstract

The decline in sales of UD Swasta Nulus in the 2022–2024 period and the increasing competition in the printing business in Denpasar City are phenomena related to consumer purchasing decisions. This study aims to analyze the influence of product quality, price, and promotion on consumer purchasing decisions of UD Swasta Nulus in Denpasar. This study is associative-causal with a quantitative approach. The study population consisted of 385 active consumers, with a sample of 80 respondents determined using the Slovin formula. Primary data were collected through a questionnaire using a Likert scale and analyzed using multiple linear regression. The results showed that product quality had a positive and significant effect on purchasing decisions. The price variable also had a positive and significant effect on purchasing decisions. In addition, promotion had the most dominant influence on purchasing decisions, with the highest beta value and coefficient compared to other variables. Simultaneously, the three independent variables had a positive and significant effect on consumer purchasing decisions of UD Swasta Nulus. This study enriches the empirical discourse in service marketing management, particularly in the printing sector, by emphasizing the importance of the marketing mix consisting of product quality, price, and promotion in shaping consumer purchasing decisions. Practically, these findings are expected to provide insights for UD Swasta Nulus in formulating more effective marketing strategies, especially through improving print quality, setting competitive prices, and strengthening digital-based promotional strategies to reach wider consumer segments.
Peran Persepsi Kualitas Memediasi Pengaruh Kesesuaian Harga dan Ulasan Pembeli terhadap Keputusan Pembelian Online: Studi pada Produk Aksesori di Shopee Aydeestuff Ni Nyoman Ayu Sintya Dewi; I Gst. Ngurah Jaya Agung Widagda K
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 2 (2026): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i2.6747

Abstract

The rapid growth of e-commerce and marketplaces has influenced consumer purchasing behavior, making the understanding of factors affecting purchase decisions on digital platforms crucial for SMEs. This study aims to analyze the mediating role of perceived quality in the relationship between price suitability and buyer reviews on online purchase decisions for accessory products on Shopee Aydeestuff. Using a quantitative approach and purposive sampling method, data were collected from 100 respondents through a questionnaire distributed via Google Forms and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that price suitability and buyer reviews significantly influence perceived quality, which in turn affects online purchase decisions. While price suitability positively influences purchase decisions, buyer reviews do not have a direct significant effect. This study highlights the importance of perceived quality as a mediating variable, both in the relationship between price suitability and purchase decisions, as well as between buyer reviews and purchase decisions. Theoretically, this study extends the application of the Stimulus-Organism-Response (SOR) theory by demonstrating how stimuli (price suitability and buyer reviews) are processed by the organism (perceived quality) to trigger a response (online purchase decision).
Co-Authors Ardiella Myra Ananda I Gusti Ketut Agung Pramesta Abhirama Ni Nyoman Ayu Sintya Dewi