Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Spektrum Komunikasi
Basir, Yulinda
Unknown Affiliation
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Spektrum Komunikasi

 1 
Sounds of Change: How Podcasting Empowers Managers in Insurance Transformation Basir, Yulinda
Jurnal Spektrum Komunikasi Vol 12 No 3 (2024): Jurnal Spektrum Komunikasi : September 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

To navigate the challenging landscape of COVID-19 disruptions and new regulatory demands, life insurers in Indonesia are undertaking strategic initiatives to regain market dominance. A critical aspect of this strategy is the innovation of internal communication methods to foster employee support during organizational changes. This paper presents a qualitative study that explores middle managers’ perceptions and experiences in the insurance industry regarding the use of podcast episodes as an internal communication medium. This study employed in-depth interviews to gain insights into managers' attitudes towards podcasting for internal communication. The findings revealed that Managers perceived podcast episodes as a convenient and engaging tool for information consumption. Furthermore, they believe that podcasts can foster relationships between employees and managers, and provide an effective platform for sharing company news and best practices in an informative and engaging manner. This study underscores the potential of podcast episodes as valuable tools for internal communication in the insurance industry, particularly during the periods of transformation. The results suggest that podcasting can enrich the communication strategies employed during organizational change, thereby aiding the successful realization of transformation objectives. Future research suggestions include exploring the types of content most effectively delivered via podcasts, assessing the long-term impacts of podcast engagement, and investigating the potential challenges and best practices related to implementing podcast channels for internal communication. These research directions can further our understanding of the potential and effectiveness of podcasting as an internal communication tool for the insurance industry.
Emotional Intelligence in Insurance Leaders For Managing Business Communication with Generation Z Dwiastuti, Winda; Basir, Yulinda; Febrianno Boer, Rino
Jurnal Spektrum Komunikasi Vol 12 No 3 (2024): Jurnal Spektrum Komunikasi : September 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i3.681

Abstract

Modern business landscape, including the insurance industry, demands effective leadership to navigate the complex interpersonal dynamics, especially when working with Gen Z as the newest generation that enters the workplace. Gen Z employees, with their unique expectations and communication styles, seek leaders who offer transparency, authenticity, and emotional connection. This study explores the significant role of emotional intelligence (EI) in achieving leadership success within insurance companies. Emotional intelligence is increasingly recognized as a key factor in leadership effectiveness, influencing how leaders build relationships, make strategic decisions, and inspire their teams. Given the competitive nature of the insurance industry and its technological advancements, leaders must adeptly manage a multigenerational workforce and adapt to new challenges. This qualitative research explores how insurance leaders utilize EI to engage Generation Z, who prioritize diversity, collaboration, and flexible leadership. By understanding Generation Z's unique communication preferences, emotionally intelligent leaders enhance organizational performance and employee satisfaction. Drawing on current literature and interviews with leaders from an insurance company in Indonesia, this study finds that leaders with high emotional intelligence significantly boost employee engagement, satisfaction, and productivity. The findings emphasize the importance of integrating emotional intelligence into leadership practices to ensure resilience and competitiveness in the market, benefiting organizations by bridging generational gaps and empowering Gen Z employees.
Co-Authors Boer, Rino Febrianno Dwiastuti, Winda