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All Journal Jurnal Spektrum Komunikasi
Nur Maghfira Aesthetika
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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STRATEGI KOMUNIKASI PEMASARAN LIVE STREAMING AKUN TIKTOK @WHITEDIARY.ID Riza Khirey Tri Pratiwi; Nur Maghfira Aesthetika
Jurnal Spektrum Komunikasi Vol 12 No 4 (2024): Jurnal Spektrum Komunikasi : December 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i4.777

Abstract

This research aims to evaluate the effectiveness of the marketing communication strategy of the live streaming feature on the TikTok social media platform, focusing on the @WhiteDiary.id account. The methods used include observation and interviews with account owners and employees who work in the field of streamers in live streaming. The results showed that @WhiteDiary.id successfully utilized live streaming as an effective tool. Setting a regular and consistent live streaming schedule, personalized and friendly live interaction, as well as delivering detailed product information, has proven effective in increasing audience engagement and brand awareness. Analyzing the data from the live streams allowed for precise strategy adjustments, thus reaching a wider audience. This strategy helped @WhiteDiary.id achieve marketing goals in an innovative and relevant way, demonstrating that live streaming is a powerful digital marketing tool.
Co-Authors Riza Khirey Tri Pratiwi