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All Journal Jurnal Spektrum Komunikasi International Journal of Business, Law and Political Science
Nur Maghfira Aesthetika
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Arts Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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STRATEGI KOMUNIKASI PEMASARAN LIVE STREAMING AKUN TIKTOK @WHITEDIARY.ID Riza Khirey Tri Pratiwi; Nur Maghfira Aesthetika
Jurnal Spektrum Komunikasi Vol 12 No 4 (2024): Jurnal Spektrum Komunikasi : December 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i4.777

Abstract

This research aims to evaluate the effectiveness of the marketing communication strategy of the live streaming feature on the TikTok social media platform, focusing on the @WhiteDiary.id account. The methods used include observation and interviews with account owners and employees who work in the field of streamers in live streaming. The results showed that @WhiteDiary.id successfully utilized live streaming as an effective tool. Setting a regular and consistent live streaming schedule, personalized and friendly live interaction, as well as delivering detailed product information, has proven effective in increasing audience engagement and brand awareness. Analyzing the data from the live streams allowed for precise strategy adjustments, thus reaching a wider audience. This strategy helped @WhiteDiary.id achieve marketing goals in an innovative and relevant way, demonstrating that live streaming is a powerful digital marketing tool.
INSTAGRAM MEDIA CONTENT ANALYSIS @BICKLEYFLORIST FLOWER BOUQUET BUSINESS AS PROMOTIONAL MEDIA Amalia Nurdiana Putri; Nur Maghfira Aesthetika
International Journal of Business, Law and Political Science Vol. 1 No. 8 (2024): International Journal of Business, Law and Political Science
Publisher : PT. Antis International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijblps.v1i8.235

Abstract

General Background: In the digital age, social media platforms, particularly Instagram, have become essential tools for businesses to enhance their marketing efforts and engage with consumers. Specific Background: This research focuses on the Instagram account @bickleiyflorist, aiming to analyze how its content aligns with the principles of Social Media Marketing (SMM) to promote its flower bouquet business. Knowledge Gap: While numerous studies address social media marketing strategies, there is a lack of detailed analyses regarding specific content dimensions and promotional tactics utilized by individual accounts within niche markets such as floristry. Aims: The primary aim of this study is to investigate the social media content of @bickleiyflorist and its effectiveness in engaging audiences and driving sales. Results: Through descriptive qualitative research, data was collected from Instagram posts between January and July 2024. The findings reveal that @bickleiyflorist's content reflects five key dimensions of SMM: Entertainment, Interaction, Trendness, Customization, and Word of Mouth communication. Additionally, the account employs various promotional strategies, including visually appealing photos and videos, informative captions, and relevant hashtags to enhance content discoverability. Novelty: This research provides a focused analysis of how a specific Instagram account in the floristry sector leverages social media marketing dimensions and promotional strategies, offering insights that can be applied to similar businesses. Implications: The findings demonstrate that @bickleiyflorist effectively uses Instagram as a promotional platform, highlighting the importance of engaging and informative content paired with strategic marketing tactics to capture audience attention and boost sales. This study contributes to the broader understanding of effective social media practices in niche markets.
Co-Authors Amalia Nurdiana Putri Riza Khirey Tri Pratiwi