Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Manajemen, Akuntansi dan Logistik (JUMATI) Jurnal Intelek Dan Cendikiawan Nusantara
Merlyn Anggraini
Unknown Affiliation
Economics, Econometrics & Finance Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
STRATEGI PEMASARAN SYARIAH DALAM MENINGKATKAN LOYALITAS PELANGGAN DI PERBANKAN SYARIAH Merlyn Anggraini; Iqbal Fasa, Muhammad
Jurnal Manajemen, Akuntansi dan Logistik (JUMATI) Vol. 2 No. 4 (2024): Jurnal Manajemen, Akuntansi, dan Logistik ( JUMATI )
Publisher : Cipta Kind Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the sharia marketing strategies employed by Islamic banks to enhance customer loyalty. Utilizing aqualitative approach, the research investigates variousstrategies that prioritize service quality and customerrelationships, drawing on data from relevant books andjournals. The findings reveal that high-quality service,customer relationship management (CRM), and sharia-compliant product innovation are essential factors in fostering customer loyalty. Adherence to sharia principles, personalized services, and continuous education regarding sharia productssignificantly contribute to building customer trust.Additionally, the adoption of digital technologies, such as online banking applications, has proven effective in improvingaccessibility and customer satisfaction. Despite challenges,including limited application socialization and uneveninternet access, this study concludes that effective shariamarketing strategies can strengthen customer relationships and expand the market share of Islamic banks within the banking sector.
STRATEGI PEMASARAN SYARIAH DALAM MENINGKATKAN LOYALITAS PELANGGAN DI PERBANKAN SYARIAH Merlyn Anggraini; Muhammad Iqbal Fasa
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the sharia marketing strategies employed by Islamic banks to enhance customer loyalty. Utilizing a qualitative approach, the research investigates various strategies that prioritize service quality and customer relationships, drawing on data from relevant books and journals. The findings reveal that high-quality service, customer relationship management (CRM), and sharia-compliant product innovation are essential factors in fostering customer loyalty. Adherence to sharia principles, personalized services, and continuous education regarding sharia products significantly contribute to building customer trust. Additionally, the adoption of digital technologies, such as online banking applications, has proven effective in improving accessibility and customer satisfaction. Despite challenges, including limited application socialization and uneven internet access, this study concludes that effective sharia marketing strategies can strengthen customer relationships and expand the market share of Islamic banks within the banking sector.
Co-Authors Muhammad Iqbal Fasa