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All Journal Jurnal Manajemen, Akuntansi dan Logistik (JUMATI) Jurnal Intelek Dan Cendikiawan Nusantara Jubiko : Jurnal Perilaku Bisnis Kontemporer
Gita Putri Oktaviani
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Economics, Econometrics & Finance Other

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EFEKTIVITAS PEMASARAN DIGITAL PADA BANK SYARIAH DI INDONESIA Gita Putri Oktaviani; Muhammad Iqbal Fasa
Jurnal Manajemen, Akuntansi dan Logistik (JUMATI) Vol. 2 No. 4 (2024): Jurnal Manajemen, Akuntansi, dan Logistik ( JUMATI )
Publisher : Cipta Kind Publisher

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Abstract

This study investigates the effectiveness of digital marketing strategies employed by Islamic banks in Indonesia. With the increasing use of the internet and social media, Islamic banks have adopted digital marketing to reach broader audiences efficiently. Digital marketing enables banks to not only reduce costs but also track campaign effectiveness in real-time, allowing for swift adjustments. The study highlights that creative content, particularly on platforms like Instagram, successfully attracts younger generations, a crucial demographic for Islamic banks. Moreover, partnerships with fintech companies offer opportunities to further expand market reach. Despite these successes, challenges persist, such as ensuring a secure and user-friendly digital experience to maintain customer trust and satisfaction. Findings suggest that digital marketing strategies have positively influenced market penetration and service quality for Islamic banks. Continued innovation in content and strategy refinement is essential for long-term growth in the Islamic banking sector. Further research is recommended to assess the long-term impact of these strategies on the sector’s development.
EFEKTIVITAS PEMASARAN DIGITAL PADA BANK SYARIAH DI INDONESIA Gita Putri Oktaviani; Muhammad Iqbal Fasa
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

This study investigates the effectiveness of digital marketing strategies employed by Islamic banks in Indonesia. With the increasing use of the internet and social media, Islamic banks have adopted digital marketing to reach broader audiences efficiently. Digital marketing enables banks to not only reduce costs but also track campaign effectiveness in real-time, allowing for swift adjustments. The study highlights that creative content, particularly on platforms like Instagram, successfully attracts younger generations, a crucial demographic for Islamic banks. Moreover, partnerships with fintech companies offer opportunities to further expand market reach. Despite these successes, challenges persist, such as ensuring a secure and user-friendly digital experience to maintain customer trust and satisfaction. Findings suggest that digital marketing strategies have positively influenced market penetration and service quality for Islamic banks. Continued innovation in content and strategy refinement is essential for long-term growth in the Islamic banking sector. Further research is recommended to assess the long-term impact of these strategies on the sector’s development.
ANALISIS PENERAPAN AKUNTANSI ASET TETAP TERHADAP PENINGKATAN LABA PERUSAHAAN PADA PT.BPR GANTO NAGARI 1954 BERDASARKAN PSAK N0.16: Analisis Penerapan Akuntansi Aset Tetap Terhadap Peningkatan Laba Perusahaan Pada Pt.Bpr Ganto Nagari 1954 Berdasarkan Psak N0.16 Saputra, Renaldi; Gita Putri Oktaviani; Zulva Okta wianda
Jurnal Perilaku Bisnis Kontemporer Vol. 1 No. 1 (2024): Journal of Contemporary Business Behavior
Publisher : Sumatera Scientist

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62769/q6a26g11

Abstract

Penelitian ini dilakukan pada PT. BPR Ganto Nagari 1954 dengan menggunakan data primer dan sekunder yang diperoleh dari perusahaan dan difokuskan terhadap perlakuan akuntansi khususnya Akuntansi Aktiva Tetap. Tujuan dari penelitian ini adalah untuk mengetahui apakah perlakuan akuntansi aktiva tetap yang diterapkan oleh PT.BPR Ganto Nagari 1954 Lubuk Alung dalam menentukan perhitungan peningkatan laba perusahaan pada  laporan keuangan. PT.BPR GANTO NAGARI 1954  adalah salah satu perusahaan swasta yang ada di Lubuk Alung, Sumatera Barat yang bergerak di bidang perbankan. Untuk dapat menunjang dan memperlancar kegiatan operasional perusahaan maka adanya asset tetap. Peranan akuntansi aktiva tetap sangat diperlukan oleh pengambilan keputusan. Adapun tujuan dari penelitian ini adalah untuk menilai sejauh mana perusahaan telah menerapkan teori yang sesuai dengan Pernyataan Standar Akuntansi Keuangan (PSAK) no. 16. Hasil penelitian menunjukan bahwa dalam pengakuan, pengukuran, pengeluaran setelah perolehan asset tetap, penyusutan asset tetap dan penyajian asset tetap, PT.BPR Ganto Nagari telah menerapakan kebijakan akuntansi yang mengarah pada Pernyataan Standar Akuntansi Keuangan (PSAK) No. 16
Co-Authors Muhammad Iqbal Fasa Saputra, Renaldi Zulva Okta wianda