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All Journal PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat International Journal of Application on Economics and Business
Kennilyn, Thio
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Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Social Sciences Veterinary

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UPAYA PENGENALAN PENTINGNYA MENERAPKAN POLA HIDUP SEHAT DALAM KEHIDUPAN SEHARI-HARI BAGI ANAK SD PIUS BAKTI UTAMA, KEBUMEN Tjokrosaputro, Miharni; Ariesta, Nicholas; Kennilyn, Thio
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 2 No. 4 (2023): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v2i4.939

Abstract

A healthy lifestyle is an unavoidable fundamental need for all individuals, although it is often considered a lifestyle that is difficult to implement. This concept is closely related to the lifestyle decisions a person makes in the course of their life. A healthy lifestyle brings a number of very significant benefits, covering both physical and mental health aspects. This research aims to convey understanding to students of SD Pius Bakti Utama, Kebumen, about the urgency of implementing a healthy lifestyle in their daily lives. This community service activity is carried out in the form of online counseling to children of SD Pius Bakti Utama, Kebumen, Central Java, scheduled on November 3, 2023, with an estimated time of about 2 hours. Through this counseling activity, it is expected to instill values and in-depth knowledge related to healthy lifestyles to students, as an investment to increase their awareness of the importance of living a healthy life. This research not only covers the theoretical aspect, but also presents the applicative aspect by providing an online platform that enables effective delivery of materials. Thus, it is hoped that this research can make a positive contribution in shaping healthy mindsets and behaviors, making physical and mental well-being an important aspect of students' daily lives.
BUILDING PURCHASE INTENTION BY MAXIMIZING SOCIAL MEDIA MARKETING AND CELEBRITY ENDORSEMENT FACTORS ON KANZLER PRODUCTS Kennilyn, Thio; Saktiana, Galuh Mira
International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i2.748-758

Abstract

The consumption of processed meat products in Indonesia has increased and created increasingly fierce competition in the processed meat products industry. Kanzler, as one of the processed meat product brands, also feels tight competition. This study delves into the impact of social media marketing and celebrity endorsements on the purchase intention of Kanzler products with brand awareness acting as a mediating variable. The research employs the PLS-SEM analysis technique and quantitative descriptive design, which are both generated using the SmartPLS 4 software. This study involves non-probability sampling, specifically using purposive sampling techniques to collect data from 230 participants through an online survey conducted using Google Form. Based on the study results, purchase intention is boosted by social media marketing, celebrity endorsements, and brand awareness. Brand awareness is also boosted by social media marketing and celebrity endorsements. Social media marketing is connected to brand awareness and thus to purchase intention. In the meantime, the connection between purchase intention and celebrity endorsement stays unaffected by brand awareness. This research uncovers the factors that impact purchase intention and investigates inconsistencies through the Theory of Planned Behavior. This research can serve as a valuable resource for Kanzler and other marketers, assisting them in assessing and enhancing the effectiveness of their marketing strategies.
Co-Authors Ariesta, Nicholas Saktiana, Galuh Mira Tjokrosaputro, Miharni