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All Journal JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Jurnal Ekonomi
Rahma Ayu, Ade
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Arts Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Ekonomi

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The Influence Of Marketing Mix On Decisions To Purchase Chips At Kreasi Nailah Stores Darmawan, Rizky; Rahma Ayu, Ade
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

The purpose of this research is to find out whether there is an influence of the Marketing Mix on the decision to purchase chips at the Kreasi Nailah store. This research uses a quantitative approach using a questionnaire for data collection. Respondents in this study totaled 80 people. Hypothesis testing and data analysis were carried out using SPSS version 25 software. This research revealed several significant relationships: First, the product has a partially significant influence on purchasing decisions. Second, price has a partially significant influence on purchasing decisions. Third, place has a partially significant influence on purchasing decisions. Fourth, promotions have a partially significant influence on purchasing decisions.
Co-Authors Fadila, Yudha Rizky Darmawan, Rizky