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All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi At-Tanzir : Jurnal Ilmiah Prodi Komunikasi Penyiaran Islam Komunika: Jurnal Ilmu Komunikasi Jurnal Visi Komunikasi LITERAKOM: Jurnal Literasi dan Komunikasi
Tandaju, Christina
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Humanities Languange, Linguistic, Communication & Media Social Sciences

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Collaborative Communication as a Marketing Communication Strategy (Case Study of BLP Beauty X Kopi Tuku) Tandaju, Christina; Fransisca, Caroline
Jurnal Visi Komunikasi Vol 23, No 02 (2024): November 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v23i02.30701

Abstract

Business competition in Indonesia makes local brands increasingly innovate for brand existence, one of which is by collaborating. Brand collaboration is a marketing strategy for brands to survive and retain customers and to achieve common goals, namely increasing sales, brand awareness, brand image and others. The collaboration carried out between BLP Cosmetics Collaboration followed by Marketing 4.0, namely from traditional to digital, is one of the operations of this research looking at the 5A approach where currently marketing is carried out not only offline but followed by online marketing. Apart from that, this research also uses good reputation theory and will evaluate the collaborative communication that has been created. The purpose of this research is to determine the collaborative communication carried out by BLP Cosmetics and Kopi Tuku as a marketing strategy and this collaboration also requires trust between brands and the marketing they carry out. This research method uses descriptive qualitative and will carry out observations and interviews with Kopi Tuku Marketing Communication and the CMO and founder of BLP Beauty. The results of this research are that TUKU & BLP realize the vision of each brand by being good neighbours. BLPFam also enthusiastically accepts collaboration resulting in market expansion, engagement with customers, increased brand awareness, brand image, brand value, and also sales. The 5A approach, which includes attention, appeal, ask, act, and advocate, was effectively utilized both offline and online. It was observed that the communication between the two brands was transparent and collaborative, leading to a strong and trusting partnership.
Strategi Pengelolaan Akun Selebgram @Priscaangelina dalam Menciptakan Personal Branding Budiono, Gabriella Cecilia; Tandaju, Christina
LITERAKOM: Jurnal Literasi dan Komunikasi Vol 1 No 2 (2023): LITERAKOM: Jurnal Literasi dan Komunikasi (December 2023)
Publisher : Program Studi Ilmu Komunikasi Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/lk.v1i2.12

Abstract

The widespread use of Instagram social media at this time, makes Instagram one of the most popular social media and makes the term Instagram celebrity (celebgram) appear. Thus, celebgram becomes a job opportunity in the field of promising services. At this time, many celebgrams are popping up on Instagram, therefore celebgrams must manage their accounts in order to create strong personal branding on Instagram in order to survive and remain relevant to compete with other Instagram accounts. Account management is one of the important things in creating strong personal branding on Instagram in order to find the characteristics and uniqueness of a celebgram. Therefore, this study discusses how the @priscaangelina celebrity account management strategy in creating a personal branding. This study uses a constructivist paradigm, with a descriptive qualitative approach. The purpose of this study was to determine the form of @priscaangelina's strategy with the Phenomenological Tradition, Impression Management Theory, and the Concept of Self-Actualization. By using a qualitative approach and data collection techniques in-depth interviews and documentation. The results of the study show that Prisca Angelina's celebgram manages accounts starting from profiles, appearances and uploaded content.
Tindak Tutur “Bahasa Jaksel” sebagai Komunikasi Kontekstual di Kalangan Generasi Milenial Jakarta Tandaju, Christina; Koli, Nicodemus
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i2.3908

Abstract

Mixing language or South Jakarta language or ‘keminggris’ makes Indonesians lose their identity, they are considered arrogant or like to show off. On the other hand, it is considered a modern personality, more open, positive and educated. This view is the basis of this research with the aim of understanding the meaning of intention in using the South Jakarta language, understanding the language rules and ethical implications in using the South Jakarta language, as well as the ethical effects in expressing the South Jakarta language by its users. Descriptive qualitative research method in the context of contextual communication where there are language games and communication styles which are analyzed from the perspective of communication speech act theory with locutionary, illocutionary and perlocutionary elements. The result is to create ease in connectivity, interaction and communication, for the millennial generation and South Jakarta language speakers to mingle across cultures, nations and countries. The South Jakarta language is also an ‘intermediary’ for everyone, especially its speakers, in terms of motivation, social processes and systems, as well as cooperation to face the challenges of an era that demands fast movement with the right strategies and tactics in the midst of intense competition. The language spoken and spoken in South Jakarta is no longer understood to indicate hierarchy and social status with all its prestige and exclusivity, but is more egalitarian as well as a form of social adaptation.
REALITAS SOSIAL SIBER KOMUNIKASI GURU DALAM PEMBELAJARAN DARING : SMK WIDYA PATRIA 2 Tandaju, Christina; Koli, Nicodemus
AT-TANZIR: JURNAL ILMIAH PRODI KOMUNIKASI PENYIARAN ISLAM Vol. 14, No. 1 (Juni 2023)
Publisher : Sekolah Tinggi Agama Islam Negeri (STAIN) Teungku Dirundeng Meulaboh Aceh Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47498/tanzir.v14i1.1826

Abstract

Through the Ministry of Education and Culture, the government is taking firm steps to break the chain of the spread of the virus, especially to children, by closing schools and moving teaching and learning activities at home or blindly. This firm decision taken by the government was not without risk, but it had to be taken considering that schools are locations that are prone to the spread of cluster viruses. The teacher, as a school liaison, becomes a liaison, namely, community relations from the school to its students. For this reason, this study aims to determine the social reality of teacher cyber communication in courageous learning at Widya Patria 2 Vocational School. In this study, descriptive methods and qualitative studies were used, namely looking at teacher communication strategies in online teaching through the concept of cyberculture with three perspectives, namely the perspective material, symbolic, and student experiences, so that they are motivated to study during a pandemic. Methods of data collection or information retrieval is done by literature study, interviews, and searches from the internet. This research is expected to be an evaluation and learning of cyberculture which becomes a cyber social reality at the Technology Preparedness Level, and for evaluation in brave learning so that brave learning can be adapted and followed by teachers and students in communicating.
Analisis Campaign #FindYourShade dalam Inklusivitas Perempuan di Iklan Video Marketing Instagram @TirTir_Global Tandaju, Christina; Azzahra, Wina Aulia; Koli, Nicodemus
KOMUNIKA Vol. 12 No. 2 (2025): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/komunika.v12i2.19147

Abstract

One of the main beauty standards for women shaped by media construction is that women must have fair, clean skin. TirTir, through the beauty campaign #FindYourShade, promotes cosmetic products to support skin tone diversity and emphasizes that all women are beautiful. The aim of this research is to examine how women are represented as part of the inclusivity message in the #FindYourShade TIRTIR marketing video. The research uses a qualitative semiotic method by Roland Barthes to analyze how media constructs inclusivity through the representation of diverse women, which can also be seen as part of the feminist movement. The research findings show that in the #FindYourShade marketing video on Instagram @tirtir_global, inclusivity messages about beauty for women from various backgrounds, races, ethnicities, and skin tones are represented.
Co-Authors Azzahra, Wina Aulia Budiono, Gabriella Cecilia Fransisca, Caroline Koli, Nicodemus