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All Journal Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Manajemen Bisnis dan Kewirausahaan
Gunawan, Helen
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Economics, Econometrics & Finance Social Sciences

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PERAN PERSEPSI RISIKO, KREATIVITAS, DAN GREEN EDUCATION TERHADAP GREEN ENTERPRENEURIAL INTENTION MAHASISWA Gunawan, Helen; Hidayah, Nur
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 8 No. 2 (2024): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v8i2.32154

Abstract

Aktivitas kewirausahaan berkontribusi penting pada pertumbuhan ekonomi namun berdampak buruk pada lingkungan Aktivitas bisnis yang dilakukan wirausaha menjadi faktor menurunnya kualitas lingkungan hidup. Kajian  variabel independent penelitian yaitu persepsi risiko, kreativitas, dan green education untuk memprediksi niat kewirausahaan hijau pada mahasiswa Manajemen  Fakultas Ekonomi dan Bisnis Universitas Tarumanagara. Penelitian didasarkan kepada calon wirausaha pada mahasiswa Manajemen  Fakultas Ekonomi dan Bisnis Universitas Tarumanagara dengan mempertimbangkan lingkungan terhadap aktivitas kewirausahaan Penelitian menggunakan konklusif deskriptif dengan teknik pengambilan sampel purposive sampling. Teori pada penelitian merupakan teori perilaku terencana (TPB) sebagai pengembangan teori terdahulu, teori tindakan beralasan (TRA) mengarah terhadap pemaparan tingkah laku manusia secara rasional sebagai sumber perkembangan teori dengan persamaan spesifikasi yaitu sikap terhadap tingkah laku norma subjektif dan persepsi kontrol perilaku. Penggambaran tingkah lakua manusia pada persepsi risiko, norma sujektif oleh kreativitas dan kontrol perilaku oleh green education Penelitian ini berhasil memperoleh 120 responden melalui penyebaran kuisioner secara online. Pengetesan hipotesis penelitian memanfaatkan Structural Equation Model - Partial Least Square (SEM-PLS) pada perangkat lunak SmartPLS 4. Hasil pengetesan data menunjukan ketiga hipotesis pada penelitian yang mengukur pengaruh persepsi risiko, kreativitas, dan green education mampu memprediksi niat kewirausahaan hijau pada mahasiswa Manajemen Fakultas Ekonomi dan Bisnis Universitas Tarumanagara secara positif. Penelitian berkontribusi untuk membantu mahasiswa Fakultas Ekonomi dan Bisnis Universitas Tarumanagara ataupun mahasiswa Fakultas Ekonomi dan Bisnis selain Universitas Tarumanagara sebagai calon wirausaha untuk memahami persepsi risiko, kreativitas dan green education sebagai green entrepreneurial intention sebagai konsep bisnis dan pemahaman isu lingkungan.   Entrepreneurial activities make an important contribution to economic growth but have a negative impact on the environment. Business activities carried out by entrepreneurs are a factor in reducing the quality of the environment. Study of research independent variables, namely risk perception, creativity, and green education to predict green entrepreneurial intentions among Management students at the Faculty of Economics and Business, Tarumanagara University. The research is based on prospective entrepreneurs in Management students at the Faculty of Economics and Business, Tarumanagara University by considering the environment for entrepreneurial activities. The research uses conclusive descriptive sampling techniques with purposive sampling. The theory in the research is the theory of planned behavior (TPB) as a development of previous theories, the theory of reasoned action (TRA) which leads to the rational explanation of human behavior as a source of theory development with the same specifications, namely attitudes towards behavior, subjective norms and perceived behavioral control. Depiction of human behavior on risk perception, subjective norms by creativity and behavioral control by green education. This research succeeded in obtaining 120 respondents through distributing questionnaires online. Testing research hypotheses utilizes the Structural Equation Model - Partial Least Square (SEM-PLS) on SmartPLS 4 software. The results of data testing show that the three hypotheses in the research measuring the influence of risk perception, creativity, and green education are able to predict green entrepreneurial intentions among Faculty Management students Tarumanagara University Economics and Business positively. The research contributes to helping students from the Faculty of Economics and Business, Tarumanagara University or students from the Faculty of Economics and Business other than Tarumanagara University as prospective entrepreneurs to understand risk perception, creativity and green education as green entrepreneurial intention as a business concept and understanding of environmental issues.
Analisis eco innovation dan eco intellectual capital pada sustainable performance melalui strategic learning pada UMKM F&B di Jakarta Gunawan, Helen; Widoatmodjo, Sawidji
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 10 No 1 (2026): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v10i1.37234

Abstract

This study purpose to determine the empirical influence of Eco Innovation and Eco Intellectual Capital on Sustainable Performance with Strategic Learning as mediation in MSMEs in the Food and Beverage (FnB) sector in Jakarta. Sampling used purposive sampling technique. Data collection through questionnaires on Google Form. Analysis of 120 MSMEs FnB in Daan Mogot, West Jakarta. Data analysis techniques used Partial Least Square - Structural Equation Modeling (PLS-SEM) with SmartPLS software ver 4.1.1.4 Analysis of research data testing includes validity and reliability, R2, Q2, f2, Goodness of Fit (GoF)) and hypothesis testing. shows that Eco Innovation has a positive but not significant effect on Sustainable Performance, Eco Intellectual Capital has a positive and significant effect on Sustainable Performance. Strategic Learning has a strong influence on the relationship between Eco Innovation and Eco Intellectual Capital on Sustainable Performance This research shows the alignment with the Knowledge-Based View (KBV) and Dynamic Capability View (DCV) theories which explain through the importance of combining knowledge, abilities, business experience and adjustments to environmental changes. The role of Strategic Learning that strengthens the implementation of Eco Innovation and Eco Intellectual Capital, so that MSMEs are able to see market opportunities, minimize market and environmental risks and increase the development of MSMEs. Penelitian ini bertujuan untuk mengetahui pengaruh empiris Eco Innovation dan Eco Intellectual Capital terhadap Sustainable Performance dengan Strategic Learning sebagai mediasi pada UMKM sektor Food and Beverage (FnB) di Jakarta. Pengambilan sampel menggunakan teknik purposive sampling. Pengumpulan data melalui kuisioner pada Google Form. Analisis terhadap 120 UMKM FnB di Daan Mogot, Jakarta Barat. Teknik analisis data menggunakan Partial Least Square - Structural Equation Modeling (PLS–SEM) dengan software SmartPLS ver 4.1.1.4 Analisis pengujian data penelitian meliputi validitas dan reliabilitas, R2, Q2, f2, Goodness of Fit (GoF)) dan uji hipotesis.menunjukkan Eco Innovation berpengaruh positif dan namun tidak signifikan terhadap Sustainable Performance, Eco Intellectual Capital berpengaruh positif dan signifikan terhadap Sustainable Performance. Strategic Learning memiliki pengaruh kuat dalam hubungan antara Eco Innovation dan Eco Intellectual Capital terhadap Sustainable Performance. Penelitian ini menunjukan keselarasan dengan teori Knowledge- Based View (KBV) dan Dynamic Capability View (DCV) yang memaparkan melalui pentingnya melalukan kombinasi pengetahuan, kemampuan, pengalaman bisnis dan penyesuaian terhadap perubahaan lingkungan. Peran Strategic Learning yang menguatkan implementasi Eco Innovation dan Eco Intellectual Capital, sehingga UMKM mampu melihat peluang pasar, meminimalisirkan risiko pasar, lingkungan dan meningkatkan perkembangan UMKM.
Co-Authors Nur Hidayah Widoatmodjo, Sawidji