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All Journal JATI (Jurnal Mahasiswa Teknik Informatika) Journal of Informatics and Advanced Computing
Arnecia, Zahra Jane
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Computer Science & IT

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ANALISIS POLA PEMBELIAN KONSUMEN MENGGUNAKAN ALGORITMA APRIORI UNTUK MENENTUKAN STRATEGI PEMASARAN PRODUK DI TOKO RETAIL X Safitry, Dwy Laila; Rosianti, Noviana; Divayaning, Erin; Zidan, Husein; Arnecia, Zahra Jane; Paryudi, Iman; Veritawati, Ionia; Nursari, Sri Rezeki Candra
JATI (Jurnal Mahasiswa Teknik Informatika) Vol. 9 No. 1 (2025): JATI Vol. 9 No. 1
Publisher : Institut Teknologi Nasional Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36040/jati.v9i1.12429

Abstract

Analisis pola pembelian konsumen telah menjadi kunci keberhasilan dalam industri retail modern yang semakin kompetitif. Meskipun demikian, banyak toko retail masih menghadapi tantangan dalam menganalisis data transaksi mereka secara efektif, yang dapat menghambat optimalisasi strategi pemasaran dan manajemen inventori. Untuk mengatasi permasalahan ini, penelitian ini mengusulkan implementasi algoritma Apriori guna melakukan market basket analysis pada data transaksi Toko retail X. Toko retail X merupakan sebuah platform e-commerce yang menjual berbagai hadiah dan peralatan rumah tangga. Melalui penerapan algoritma Apriori, penelitian ini berhasil mengidentifikasi beberapa association rule yang kuat antar produk, seperti kombinasi set Regency Teacup and Saucer, set Jumbo Bag, dan tea party set. Hasil analisis ini dapat dimanfaatkan untuk mengoptimalkan strategi pemasaran, termasuk penawaran bundling, dan rekomendasi produk yang lebih tepat sasaran, sehingga berpotensi meningkatkan penjualan dan tingkat kepuasan pelanggan
Implementasi Failover Router MikroTik Untuk Meningkatkan Ketersediaan Jaringan Pada Fakultas Teknik Universitas Pancasila Zidan, Husein; Arnecia, Zahra Jane; Oktaviani, Leni; Anisa, Gina; Arsad, Bambang Riono
Journal of Informatics and Advanced Computing (JIAC) Vol 5 No 1 (2024): Journal of Informatics and Advanced Computing (JIAC)
Publisher : Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jiac.v5i1.7271

Abstract

Technology can help manage connectivity that can support data exchange in the network. Using a well-designed topology can improve network performance optimally. The use of computer networks in agencies can enable data exchange via hardware and software that are connected to each other in a network. Topology implementation can be adjusted to user needs. In this research, the author used the Informatics Engineering Study Program building at Pancasila University as an object. Please be aware that the network can experience problems, such as stopping system performance which can hinder the data exchange process that is taking place. The solution provided can be in the form of implementing failover using a MikroTik router. MikroTik routers can be used as backup routers in server infrastructure and failover is an automatic or manual process for switching from a system or component that is failing to a backup system or component that is functioning properly. This can be a strategy and factor in increasing network availability in the Pancasila University engineering faculty building. The final result of the analysis carried out is a MikroTik failover design that will be used in the Pancasila University Faculty of Engineering building.
Co-Authors Anisa, Gina Arsad, Bambang Riono Divayaning, Erin Ionia Veritawati Oktaviani, Leni Paryudi, Iman Rosianti, Noviana Safitry, Dwy Laila Zidan, Husein