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All Journal Jurnal Bima: Pusat Publikasi Ilmu Pendidikan Bahasa dan Sastra Fonologi: Jurnal Ilmuan Bahasa dan Sastra Inggris
Muhammad Alfirdaus
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Arts Humanities Education Languange, Linguistic, Communication & Media Mathematics

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Identitas Budaya Konsumerisme dalam Film Orang Kaya Baru oleh Ody Harahap : (Kajian Psikologi Konsumerisme Abraham Maslow) Lailatul Fitriyah; Hurriana Hurriana; Mahbubi Mahbubi; Ilyas Ilyas; Muhammad Alfirdaus
Jurnal Bima : Pusat Publikasi Ilmu Pendidikan bahasa dan Sastra Vol. 3 No. 1 (2025): Jurnal Bima : Pusat Publikasi Ilmu Pendidikan bahasa dan Sastra
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/bima.v3i1.1598

Abstract

This study examines the phenomenon of consumerism that emerges in the modern era. The culture of consumerism is embodied in the film “Orang Kaya Baru” by Ody Harahap (2019). In today's era, with rapid technological advancements, there has been a trend of lifestyles that contribute to the formation of consumer culture. Consumerism has become an inseparable part of society, ultimately impacting individual psychology in fulfilling needs. This research utilizes Abraham Maslow's hierarchy of needs theory as a reference and benchmark for the obtained data. This article analyzes how the change in the Wardana family's economic status from modest to wealthy leads to drastic changes in the family's consumerist behavior. The research method used is qualitative, focusing on scene transcripts or dialogues in the film to identify excessive consumerist behavior and its impact on their family relationships. The results of the analysis show that before becoming wealthy, the Wardana family was able to meet their basic needs adequately. However, after receiving a large inheritance, they became trapped in excessive consumerist behavior, leading to a neglect of the difference between needs and wants.
Penggunaan Kata Baku dan Tidak Baku di Beberapa Tempat di Pamekasan Dzakiyah Nur Anisa Santoso; Astri Carine; Ardheta Bintang Rahmadena; Muhammad Alfirdaus
Fonologi: Jurnal Ilmuan Bahasa dan Sastra Inggris Vol. 3 No. 3 (2025): September: Fonologi: Jurnal Ilmuan Bahasa dan Sastra Inggris
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/fonologi.v3i3.2140

Abstract

This study aims to thoroughly examine the phenomenon of the use of standard and non-standard words found in various types of written texts in public spaces, particularly in promotional media and visual information. The method employed is qualitative descriptive with a content analysis approach. Data were obtained through direct observation of visual elements in public spaces and analyzed with the support of literature from previous studies, including social media posts that reflect the everyday language habits of the community. The study focuses on various visual media such as banners and business signboards that display language use. The results indicate a significant gap between the language rules stipulated in the General Guidelines for Indonesian Spelling (PUEBI) and the Big Indonesian Dictionary (KBBI) and the language practices developed in society. Several factors influencing the use of non-standard words include the community's habitual use of certain forms, the inheritance of habits from previous generations, and the influence of foreign languages and local dialects. The consequences of this phenomenon may include misunderstandings in communication and challenges in maintaining the standard and purity of Indonesian as the national language.
Co-Authors Ardheta Bintang Rahmadena Astri Carine Dzakiyah Nur Anisa Santoso Hurriana Hurriana Ilyas Ilyas LAILATUL FITRIYAH Mahbubi Mahbubi