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All Journal Al-MIKRAJ: Jurnal studi Islam dan Humaniora Innovative: Journal Of Social Science Research
Arkana, Putut Tio
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian serta Dampaknya terhadap Pembelian Ulang (Studi Kasus Konsumen Sepatu Ventella di Surakarta) Arkana, Putut Tio; Isa, Muzakar
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 4 No 02 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i02.4764

Abstract

This research employs a quantitative and descriptive approach to comprehend the factors shaping the repeat purchase patterns of Ventela shoes in Surakarta. The study includes all Surakarta residents who have previously engaged in Ventela product purchases, with a carefully chosen sample of 100 respondents through purposive sampling techniques. Data collection involves the administration of Likert-scale questionnaires, while analysis is executed utilizing SMARTPLS 3.0 software, applying a Structural Equation Model (SEM) framework via Partial Least Squares (PLS). The findings reveal a nuanced perspective: while product quality exerts a positive influence on repeat purchases, its statistical significance is deemed insignificant. Conversely, the impact of price on repeat purchases is both positive and statistically significant. Moreover, both product quality and price wield significant sway over purchase decisions, thereby fostering a culture of repeated buying behavior. These findings not only offer profound insights into the nuanced determinants driving repeat purchasing decisions for Ventela shoes in Surakarta but also furnish strategic implications for product marketing endeavors while paving the way for further exploration in the realm of consumer behavior and purchase decision dynamics. The research aims to enhance understanding of consumer repurchasing patterns for Ventela shoes in Surakarta, enabling companies to optimize their marketing strategies and improve customer satisfaction and loyalty.
Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian serta Dampaknya terhadap Pembelian Ulang (Studi Kasus Konsumen Sepatu Ventella di Surakarta) Arkana, Putut Tio; Isa, Muzakar
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 4 No. 02 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i02.4764

Abstract

This research employs a quantitative and descriptive approach to comprehend the factors shaping the repeat purchase patterns of Ventela shoes in Surakarta. The study includes all Surakarta residents who have previously engaged in Ventela product purchases, with a carefully chosen sample of 100 respondents through purposive sampling techniques. Data collection involves the administration of Likert-scale questionnaires, while analysis is executed utilizing SMARTPLS 3.0 software, applying a Structural Equation Model (SEM) framework via Partial Least Squares (PLS). The findings reveal a nuanced perspective: while product quality exerts a positive influence on repeat purchases, its statistical significance is deemed insignificant. Conversely, the impact of price on repeat purchases is both positive and statistically significant. Moreover, both product quality and price wield significant sway over purchase decisions, thereby fostering a culture of repeated buying behavior. These findings not only offer profound insights into the nuanced determinants driving repeat purchasing decisions for Ventela shoes in Surakarta but also furnish strategic implications for product marketing endeavors while paving the way for further exploration in the realm of consumer behavior and purchase decision dynamics. The research aims to enhance understanding of consumer repurchasing patterns for Ventela shoes in Surakarta, enabling companies to optimize their marketing strategies and improve customer satisfaction and loyalty.
Dampak Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Konsekuensinya Pada Pembelian Ulang (Analisis Kasus Pada Konsumen Sepatu Ventella Di Surakarta) Arkana, Putut Tio; Isa, Muzakar
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.8645

Abstract

Penelitian ini bertujuan untuk mengevaluasi dampak harga dan kualitas produk terhadap keputusan pembelian, serta menganalisis konsekuensinya terhadap keputusan pembelian ulang. Metode penelitian yang diterapkan bersifat kuantitatif dengan pendekatan deskriptif. Fokus populasi penelitian adalah seluruh masyarakat Surakarta yang pernah membeli produk sepatu Ventela, dan pengumpulan data dilakukan melalui penyebaran kuesioner menggunakan formulir Google dengan format skala Likert. Hasil penelitian menyimpulkan beberapa aspek penting: Pertama, meskipun kualitas produk memberikan pengaruh positif, dampaknya tidak signifikan terhadap keputusan pembelian ulang, sehingga hipotesis pertama harus ditolak. Kedua, harga memiliki pengaruh positif dan signifikan terhadap keputusan pembelian ulang, yang berarti hipotesis kedua dapat diterima. Ketiga, kualitas produk memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, sehingga hipotesis ketiga diterima. Keempat, harga juga memberikan pengaruh positif dan signifikan terhadap keputusan pembelian, sehingga hipotesis keempat diterima. Kelima, keputusan pembelian memiliki pengaruh positif dan signifikan terhadap keputusan pembelian ulang, sehingga hipotesis kelima diterima. Keenam, kualitas produk memberikan pengaruh positif dan signifikan terhadap keputusan pembelian ulang melalui keputusan pembelian, sehingga hipotesis keenam diterima. Terakhir, harga memberikan pengaruh positif dan signifikan terhadap keputusan pembelian ulang melalui keputusan pembelian, sehingga hipotesis ketujuh diterima.
Co-Authors Muzakar Isa