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All Journal Al-MIKRAJ: Jurnal studi Islam dan Humaniora
Girsang, Debora Christine
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Content Marketing terhadap Keputusan Pembelian Pakaian di Shopee Live Girsang, Debora Christine; Aprinawati, Aprinawati
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 4 No 02 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i02.4985

Abstract

This research aims to determine the influence of content marketing on clothing purchasing decisions at Shopee Live for students majoring in management, Faculty of Economics, Medan State University, Stambuk 2020. This research uses quantitative descriptive methods using simple linear regression analysis techniques and the data is analyzed using the SPSS 24.0 program. From the results of the analysis, it can be seen that content marketing has a positive and significant effect on the decision to purchase clothes at Shopee Live for students majoring in management, Faculty of Economics, Medan State University, Stambuk 2020, this is in accordance with the results of calculations in the partial test/t test, the calculated t value is > t table. namely 7.871 > 1.1996 so that the significant value is 0.000 < 0.05. So it is concluded that Content Marketing (X) has a positive and significant effect on Purchasing Decisions (Y).
Pengaruh Content Marketing terhadap Keputusan Pembelian Pakaian di Shopee Live Girsang, Debora Christine; Aprinawati, Aprinawati
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 4 No. 02 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i02.4985

Abstract

This research aims to determine the influence of content marketing on clothing purchasing decisions at Shopee Live for students majoring in management, Faculty of Economics, Medan State University, Stambuk 2020. This research uses quantitative descriptive methods using simple linear regression analysis techniques and the data is analyzed using the SPSS 24.0 program. From the results of the analysis, it can be seen that content marketing has a positive and significant effect on the decision to purchase clothes at Shopee Live for students majoring in management, Faculty of Economics, Medan State University, Stambuk 2020, this is in accordance with the results of calculations in the partial test/t test, the calculated t value is > t table. namely 7.871 > 1.1996 so that the significant value is 0.000 < 0.05. So it is concluded that Content Marketing (X) has a positive and significant effect on Purchasing Decisions (Y).
Co-Authors Aprinawati, Aprinawati