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All Journal Al-MIKRAJ: Jurnal studi Islam dan Humaniora An-Nadzir : Jurnal Manajemen Pendidikan Islam
Amina, Fitriah
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Qualitative Study on The Role of Madrasah in Improving The Social Mobility of Students at MTs Insan Cendekia Sangatta Utara Amina, Fitriah; Yasin, Muhammad
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 5 No 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6655

Abstract

This research is about the role of Madrasah Tsanawiyah (MTs) Insan Cendekia in supporting the social mobility of students through a qualitative case study approach. This research is based on the strategic role of madrasas as Islamic educational institutions that have the potential to become agents of social change in Indonesian society. This study discusses the role of madrasas in increasing social mobility, as well as what strategies are implemented by madrasas to support the improvement of students' social mobility and the views of students, teachers, and parents regarding the contribution of madrasas to social mobility in Indonesia. This study uses a qualitative descriptive approach with a data collection method through observation, interviews with students, teachers, and parents. The results of the study show that MTs Insan Cendekia plays a role in increasing social mobility through the formation of moral character based on Islamic values, increasing academic competence, developing soft skills and social skills through extracurricular activities, as well as exposure to the professional world through internship programs and cooperation with various institutions. In addition, the madrasah strengthens student leadership and entrepreneurship and works with external parties to provide additional training. Positive views from students, teachers, and parents show that MTs Insan Cendekia is effective in supporting social mobility and student development.
BAURAN PEMASARAN JASA PENDIDIKAN DI ERA DIGITAL Rahayu, Selvi Dewi; Amina, Fitriah; Ifendi, Mahfud; Maharani, Sekar Puan; Wulandari, Puput; Rahayu, Sylla Indah Ning; Dzumila Minsar, Fira
An-Nadzir : Jurnal Manajemen Pendidikan Islam Vol. 3 No. 01 (2025): Mei
Publisher : MPI STAI Sangatta Kutai Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55799/annadzir.v3i01.631

Abstract

This article aims to identify effective strategies for marketing educational services in the digital era, based on Philip Kotler's concept of the marketing mix, which includes product, price, place, promotion, people, process, and physical evidence. In the context of educational marketing, these strategies serve as a fundamental framework for institutions to build a strong reputation, attract prospective students, and create competitive value. This article uses a literature review method by analysing various sources such as books and academic journals to explore the relationship between marketing theories and their application in the educational sector. The study emphasizes how educational institutions can integrate the marketing mix with digital approaches, such as utilizing social media and online platforms to reach wider audiences more efficiently. It also discusses the challenges faced by educational institutions, including increasing competition and shifting consumer behaviour in the digital age, as well as the importance of regularly evaluating marketing strategies to adapt to evolving trends and market demands. Furthermore, an adaptive and collaborative leadership style fostered innovation and created a harmonious working environment. Despite challenges such as initial resistance and the influence of global culture, approaches based on empathy and effective communication proved successful in overcoming these barriers. This study highlights the importance of Islamic leadership as both an ethical foundation and a practical framework for managing educational institutions in the modern era.
Qualitative Study on The Role of Madrasah in Improving The Social Mobility of Students at MTs Insan Cendekia Sangatta Utara Amina, Fitriah; Yasin, Muhammad
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6655

Abstract

This research is about the role of Madrasah Tsanawiyah (MTs) Insan Cendekia in supporting the social mobility of students through a qualitative case study approach. This research is based on the strategic role of madrasas as Islamic educational institutions that have the potential to become agents of social change in Indonesian society. This study discusses the role of madrasas in increasing social mobility, as well as what strategies are implemented by madrasas to support the improvement of students' social mobility and the views of students, teachers, and parents regarding the contribution of madrasas to social mobility in Indonesia. This study uses a qualitative descriptive approach with a data collection method through observation, interviews with students, teachers, and parents. The results of the study show that MTs Insan Cendekia plays a role in increasing social mobility through the formation of moral character based on Islamic values, increasing academic competence, developing soft skills and social skills through extracurricular activities, as well as exposure to the professional world through internship programs and cooperation with various institutions. In addition, the madrasah strengthens student leadership and entrepreneurship and works with external parties to provide additional training. Positive views from students, teachers, and parents show that MTs Insan Cendekia is effective in supporting social mobility and student development.
Co-Authors Dzumila Minsar, Fira Maharani, Sekar Puan Mahfud Ifendi Muhammad Yasin Rahayu, Selvi Dewi Rahayu, Sylla Indah Ning Wulandari, Puput