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All Journal Jurnal Economica: Media Komunikasi ISEI Riau JURNAL KARYA ILMIAH MULTIDISIPLIN
Novisa, Anthon
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Other

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Journal : JURNAL KARYA ILMIAH MULTIDISIPLIN

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Strategi Pemasaran Syariah Produk Madu Lebah UMKM Madu Kuok Insusanty*, Enny; Novisa, Anthon
Jurnal Karya Ilmiah Multidisiplin (JURKIM) Vol. 5 No. 2 (2025): Jurnal Karya Ilmiah Multidisiplin (Jurkim)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jurkim.v5i2.24661

Abstract

The aim of the research is to determine the marketing strategy of UMKM Madu KuOK using sharia concepts. The research method was carried out by survey through interviews, observation and literature study. Sharia Marketing for UMKM Madu KuOK by applying sharia marketing concepts and strategies in marketing its products, namely Teisti (Rabbaniyah), Ethical (Akhlaqiyyah), Realistic (al-waqiyyah), and Humanistic (insaniyyah). Apart from that, the marketing concept with marketing mix) was also implemented with the 4 P marketing strategy variables, namely: product, place, price and promotion.
Co-Authors Insusanty*, Enny Julina Julina Lestari, Fitra