JURNAL KARYA ILMIAH MULTIDISIPLIN
Vol. 5 No. 2 (2025): Jurnal Karya Ilmiah Multidisiplin (Jurkim)

Strategi Pemasaran Syariah Produk Madu Lebah UMKM Madu Kuok

Insusanty*, Enny (Unknown)
Novisa, Anthon (Unknown)

Article Info

Publish Date
30 May 2025

Abstract

The aim of the research is to determine the marketing strategy of UMKM Madu KuOK using sharia concepts. The research method was carried out by survey through interviews, observation and literature study. Sharia Marketing for UMKM Madu KuOK by applying sharia marketing concepts and strategies in marketing its products, namely Teisti (Rabbaniyah), Ethical (Akhlaqiyyah), Realistic (al-waqiyyah), and Humanistic (insaniyyah). Apart from that, the marketing concept with marketing mix) was also implemented with the 4 P marketing strategy variables, namely: product, place, price and promotion.

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Journal Info
JURNAL KARYA ILMIAH MULTIDISIPLIN
Website

Abbrev

Jurkim

Publisher

Universitas Lancang Kuning

Subject

Humanities Decision Sciences, Operations Research & Management Education Engineering Other

Description

Jurnal Ilmiah Multidisplin (JURKIM) menerbitkan artikel bidang multidisiplin termasuk : Pendidikan, Hukum, Ekonomi, Agama, Pendidikan, Kesehatan, Kebijakan Publik, Pariwisata, Sosial dan Politik, Budaya, Seni, Pertanian, Peternakan, Pendidikan, Hukum, Ekonomi, Agama, Kesehatan, Pariwisata, Sosial ...