Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Manajemen Kesatuan
Suryomukti, Wiku
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pro-Israel Product Boycotts: The Role of Influencers, Religiousity, and Brand Loyalty Rahman, Farhan Taufik; Suryomukti, Wiku
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This paper presents an empirical investigation into the factors influencing consumer attitudes and actions regarding boycotts of Israeli products in the Jabodetabek region, focusing on the roles of influencers, religiousity, and brand loyalty. The study, conducted with a sample of 113 participants residing in Jabodetabek, employs purposive sampling to select respondents based on their relevance to the research objectives. The data were collected through an online questionnaire and analyzed using descriptive analysis and multiple linear regression in SPSS 22. The findings reveal that influencers and religiousity exert a significant positive influence on pro-Israel boycott actions, while brand loyalty has a significant negative impact. Moreover, this study have significant ramifications for developing more efficient approaches to enhance engagement in boycott actions, as well as for businesses comprehending the impact of influencers, religious values, and sustaining brand loyalty through high-quality products.
Co-Authors Rahman, Farhan Taufik