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All Journal Jurnal Ilmiah Manajemen Kesatuan Jurnal Abdimas Kartika Wijayakusuma
Gumilang, Adi Surya Panji
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Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Digital Marketing Development Strategy to Increase the Number of Tourists Gumilang, Adi Surya Panji; Gandhy, Abel; Prasetyo, Bayu Dwi
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2904

Abstract

The increase in number of tourists is inseparable from the strategies used by tourist attractions by utilizing social media and Generation Z as a potential segmentation because they are known as digital natives. As happened to Bigstone Riverside located in Bogor, West Java, which once utilized social media by collaborating with influencers and getting an increase in visitors. Unfortunately, because the strategy used was inconsistent, there was a decline in visitors. This research aims to formulate a digital marketing development strategy for Bigstone Riverside. The selection of this research location was carried out purposively because this tourist destination has the potential to be developed and become a source of income for the surrounding community. This research uses qualitative data sourced from primary data and secondary data. The strategy formulation method used SWOT matrix by analyzing internal and external factors. The results of the strategy in this study are alternative strategies such as creating content that highlights advantages, creating promotions so that tourists share their excitement, conducting digital marketing training for administrators, collaborating with influencers and tourist information accounts, utilizing content generated by UGC users, optimizing SEO, and forming a team.
Community Empowerment of KWT Rajawali for Economic and Food Security Enhancement through Aquaponic and Green Water Systems Gumilang, Adi Surya Panji; Wilistanti, Mareta Gangsar; Yuristianti, Ranti Audina; Patra, Eka
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 3 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i3.1053

Abstract

The Rajawali Women Farmers Group (Kelompok Wanita Tani – KWT) is located in Ciomas Rahayu Village, where approximately 70% of the land area is occupied by residential housing. One of the efforts to optimize the remaining land for productive use is by integrating agriculture and aquaculture through an aquaponic system. This community service program focuses on enhancing the economic capacity and food security of KWT Rajawali, which initially generated an income of only IDR 410,000 from the sale of catfish (Clarias gariepinus) and water spinach (Ipomoea aquatica). The results of the program demonstrate that within the last three months, KWT Rajawali successfully increased its revenue to IDR 2,375,000 through the production and sale of catfish in yellow spice sauce, marketed via a pre-order system using the WhatsApp application. Furthermore, the mortality rate in catfish cultivation decreased significantly, from 30 fish per day to only 100 fish per harvest cycle. Similarly, the cultivation of water spinach yielded up to 3 kilograms per aquaponic pond using only half of the pond’s total capacity.
Co-Authors Eka Deviani Gandhy, Abel Prasetyo, Bayu Dwi Wilistanti, Mareta Gangsar Yuristianti, Ranti Audina