Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Manajemen Kesatuan
Roslan, Aiyshah Izaty binti
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Role of SWOT in Business Analysis for Enhancing Competitive Advantage at The Kundasang Aquafarm Fachrezie, Heru; Roslan, Aiyshah Izaty binti; Gandhy, Abel; Phang, Ing Grace
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.3041

Abstract

This research focuses on developing agribusiness strategies for aquaponic systems. This research aims to provide recommendations for business strategies that drive improved performance and business development. The aquaponic agribusiness at Kundasang Aquafarm allows for significant growth. A business strategy provides a long-term plan to manage resources comprehensively, while identifying opportunities that support future business success and achieve optimal levels of profitability. This research was conducted at Kundasang Aquafarm, Kota Kinabalu, which was purposively selected because the aquaponics activity has room for potential development and encourages greater growth. This study used quantitative and qualitative data sourced from primary and secondary data. Primary data was collected through surveys and direct observation by the researcher, while secondary data was obtained from institutional reports, journals, books, news articles, and other literature sources. An internal (IFE) and external (EFE) environmental analysis was conducted to identify factors that could affect business success. The results of this analysis were used in the Internal-External (IE) Matrix which resulted in three main strategies: Growth, Stability, and Reduction strategies. These strategies form the basis of Kundasang Aquafarm's agribusiness development.
Co-Authors Fachrezie, Heru Gandhy, Abel Phang, Ing Grace