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All Journal International Journal of Management and Business Economics
Sufyandi Aditiya
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Smarteye.id’s Business Expansion Strategy for Global Market Penetration through the Ansoff Matrix Sufyandi Aditiya; Kirana, Desty Hapsari Kirana
International Journal of Management and Business Economics Vol. 3 No. 2 (2025): February
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v3i2.705

Abstract

The rapid advancement of Virtual Reality (VR) technology has spurred demand for high-quality VR content, but its development remains time-consuming and costly. Smarteye.id, an Indonesian tech start-up backed by Telkom Indonesia, addresses this challenge with Seville, a VR plugin designed to streamline content creation. With global VR adoption on the rise, Smarteye.id aims to expand Seville internationally. However, this expansion faces challenges such as fierce competition, varying consumer preferences, and product localization constraints. This study applies the Ansoff Matrix to identify potential strategies for global market entry, from new product development to market penetration. Findings suggest that a product development strategy offers a comprehensive approach to accelerating Smarteye.id's growth. The research contributes to strategic management and technology marketing fields.
Co-Authors Kirana, Desty Hapsari Kirana