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Analisis Pengukuran Kualitas Marketplace Shopee Menggunakan Metode Six Sigma pada PT. Shopee Internasional Indonesia Anisah Fadhilah; Tata Sutabri
Venus: Jurnal Publikasi Rumpun Ilmu Teknik  Vol. 2 No. 6 (2024): Desember : Venus: Jurnal Publikasi Rumpun Ilmu Teknik
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/venus.v2i6.631

Abstract

This research employs the Six Sigma method using the DMAIC cycle (Define, Measure, Analyze, Improve, Control) to enhance the quality of Shopee’s services. Among the variables examined, significant results were found in the areas of delivery accuracy and application reliability. Based on the survey conducted, customer dissatisfaction reached 20% in delivery and 25% in application reliability. Through analysis, the root causes were identified and addressed by optimizing logistics and application stability. This research demonstrates that Six Sigma is effective in improving customer satisfaction and the quality of Shopee’s services.