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All Journal Sci-Tech Journal Nusantara Journal of Multidisciplinary Science
Satya Yudha Azwir
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health

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Pengembangan Identitas Visual Brand Antarestar Savira Rian Putri; Satya Yudha Azwir
Nusantara Journal of Multidisciplinary Science Vol. 2 No. 6 (2025): NJMS - Januari 2025
Publisher : PT. Inovasi Teknologi Komputer

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Abstract

Penelitian ini bertujuan untuk meningkatkan kesadaran merek Antarestar, yang berfokus pada fashion urban dan outdoor. Ditemukan bahwa logo saat ini tidak sesuai dengan produk dan jangkauan pasar sangat terbatas. Menggunakan pendekatan kualitatif dan teori Alina Wheeler, penelitian ini menganalisis merek Antarestar dan merekomendasikan re-desain logo yang lebih mencerminkan karakter merek dengan elemen gunung, bintang, dan huruf A. Selain itu, disarankan untuk memperluas strategi promosi melalui media cetak, sosial media, dan marketplace. Tujuan utama re-desain adalah menciptakan identitas visual yang kuat agar Antarestar dapat bersaing di pasar fashion yang kompetitif dan meningkatkan visibilitas merek
Penerapan Analisis Logo dalam Perusahaan Batik Pesisir, Thamrin City Muhammad Ramdhany Sisna; Satya Yudha Azwir
Sci-tech Journal Vol. 3 No. 2 (2024): Sci-Tech Journal (STJ) In Press
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/stj.v3i2.485

Abstract

The purpose of this research is to provide information, present data, and promote businesses to the community in the Thamrin city area, Central Jakarta, and design a business identity to make the brand easily recognizable and distinguish it from competitors in a crowded market, as well as help the business develop. in accordance with the determined target market. The research method was carried out through various stages, namely data collection through websites, reference books, and interviews with the owner as the business owner. What this research aims to achieve is a promotional video and brand visual identity that is packaged with the aim of presenting a new approach that is unique and attractive to readers. The results of the video design show the journey of business development and can make this business known to the wider community.
Co-Authors Muhammad Ramdhany Sisna Savira Rian Putri