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Development Strategy of Kemiri Tourism Village in Jember Regency Prakosa, Redo Mandra
Jurnal Mengkaji Indonesia Vol. 3 No. 2 (2024): December
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jmi.v3i2.863

Abstract

Abstract: Kemiri village is a village in the western part of Jember district exactly on the slopes of Mount Argopuro that is well-known with The Tancak Waterfall. Kemiri Village is very strategic with fresh air condition that makes Kemiri Village become one of the tourist destinations in East Java, especially in Jember Regency. Purpose: The research aims to identify the potential and the existing conditions in Kemiri Tourism Village, identify internal and external factors in the development of Kemiri Village Tourism, and formulate the main or grand strategies and alternative strategies as well as programs that be able to implement on the process of development Kemiri Village Tourism. Design/Methodology/Approach: The data collection techniques use observations, interviews, documentation, focus group discussions, library studies, and questionnaires. Also, the data analysis techniques use qualitative descriptive, IFAS, EFAS, IE and SWOT Matrix Analysis Findings: Based on the results of IFAS Matrix Analysis, the internal factors that became the main strength of the Kemiri Village Tourism is about ‘Kemiri Village Tourism social capital and participation of the community’ with a score 0,364. Also, the main weakness of the Kemiri Village Tourism about ‘unscheduled services in tourism activities’ with a score 0,032. On the result of EFAS Matrix Anlysis, it shows that the main opportunity of the Kemiri Village Tourism is ‘open the employment opportunities around tourist attractions’ with a score 0,300. Also, the main threat of the Kemiri Village Tourism is ‘decrease the value and local wisdom’ and ‘conversion of agricultural land for tourism needs’ with each score 0,029. The main strategy based on the IE Matrix analysis that can be implemented by the Kemiri Village Tourism are hold and maintain means the market penetration and the product development. The alternative strategies from the results of SWOT Matrix Analysis obtained as many as 13 strategies with programs formulated on each of these strategies.
Information Technology Implementation (Digitalization) on Booking and Payment Online System to Village's Tourism Product in Bali Prakosa, Redo Mandra
Journal of Tourism and Creativity Vol. 7 No. 1 (2023): Teknologi Informasi Pariwisata
Publisher : Rumah Jurnal UNEJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v7i1.37868

Abstract

Indonesian people is a society that literate with the digitalization. Sticking with the advance of information and communication technology, the society have entered the third wave where everything will live completely connected to the internet. The Godevi’s platform is the example one that contains information about tourism and history about village tourism, distance traveled, facilities, information about something to see, to do and to buy in the village tourism. The paper uses a literature study in the form of previous research that is still relevant with its research, the theoretical basis and concepts obtained from books, journals ana articles that are relevant with the paper. The implementation of information technology or digitalization in form of an booking and payment online system for object and products of village tourism in Bali that intended to facilitate tourist transactions when they want to visit village tourism that available on the Godevi’s platform or website.