Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal JOURNAL AGRIBUSINESS
Anandita, Lyra
Unknown Affiliation
Agriculture, Biological Sciences & Forestry

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
THE INFLUENCE OF MARKETING MIX ON THE DECISION TO PURCHASE COFFEE DRINK AT AMMA SPOT COFFEE SIMPANG PERUMNAS LANGSA Anandita, Lyra
AGRIBUSINESS JOURNAL Vol 18, No 1 (2024): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v18i1.39118

Abstract

This research aims to evaluate the influence of the marketing mix on the decision to purchase coffee drinks at Amma Spot Coffee Simpang Perumnas, Langsa City. The sampling method used was nonprobability sampling in the form of accidental sampling with a sample size of 96 people. To see the influence of the marketing mix (X1) product, (X2) price, (X3) place, and (X4) promotion on the variable (Y) decision to purchase coffee drinks at Amma Spot Coffee Simpang Perumnas, Langsa City, the author uses the multiple linear regression method. Data analysis was carried out using SPSS 20 computer software. The research results showed that price (X3) and place (X4) had a very real influence and promotion (X4) had a real influence on the decision to purchase coffee drinks at Amma Spot Coffee Simpang Perumnas, Langsa City. Meanwhile, the product variable has no influence on the decision to purchase coffee drinks at Amma Spot Coffee Simpang Perumnas, Langsa City.
THE INFLUENCE OF MARKETING MIX ON THE DECISION TO PURCHASE COFFEE DRINK AT AMMA SPOT COFFEE SIMPANG PERUMNAS LANGSA Anandita, Lyra
AGRIBUSINESS JOURNAL Vol. 18 No. 1 (2024): AGRIBUSINESS JOURNAL
Publisher : Syarif Hidayatullah State Islamic University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aj.v18i1.39118

Abstract

This research aims to evaluate the influence of the marketing mix on the decision to purchase coffee drinks at Amma Spot Coffee Simpang Perumnas, Langsa City. The sampling method used was nonprobability sampling in the form of accidental sampling with a sample size of 96 people. To see the influence of the marketing mix (X1) product, (X2) price, (X3) place, and (X4) promotion on the variable (Y) decision to purchase coffee drinks at Amma Spot Coffee Simpang Perumnas, Langsa City, the author uses the multiple linear regression method. Data analysis was carried out using SPSS 20 computer software. The research results showed that price (X3) and place (X4) had a very real influence and promotion (X4) had a real influence on the decision to purchase coffee drinks at Amma Spot Coffee Simpang Perumnas, Langsa City. Meanwhile, the product variable has no influence on the decision to purchase coffee drinks at Amma Spot Coffee Simpang Perumnas, Langsa City.
Co-Authors