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All Journal Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Azizah Safina
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Humanities Computer Science & IT Education Health Professions Social Sciences Other

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Pendampingan Strategi Pemasaran dan Desain Kemasan Pada Produk Olahan Kacang Hijau Goreng UMKM Risma Kacang Hijau Goreng Pipin Fitriasari; Anisa Ahmad; Azizah Safina; Megah Puspita
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 4 (2024): Desember : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i4.1449

Abstract

The mentoring activities carried out in community service are specifically for Micro, Small and Medium Enterprises (MSMEs) in Balikpapan City, Klandasan Ilir Village. The target of MSMEs targeted in this mentoring activity was carried out at MSME Risma Kacang Hijau Goreng RT.14 Klandasan Ilir Village,Balikpapan Kota. The activities carried out include digital marketing strategies, product design and providing entrepreneurial knowledge. The results of this mentoring activity, Risma's MSME, Fried Green Beans, was able to implement marketing strategies and create product packaging designs in managing its business.
Co-Authors Anisa Ahmad Megah Puspita Pipin Fitriasari