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All Journal SEEIJ (Social Economics and Ecology International Journal) Serat Rupa: Journal of Design
Suliastuti, Iftika
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Journal : Serat Rupa: Journal of Design

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Adaptasi Visual Motif Gambar Fauna pada Produk Scarf Hijab Modis Brand Alzena Kids Moslem Suliastuti, Iftika; Destiarmand, Achmad Haldani
Serat Rupa: Journal of Design Vol 7 No 2 (2023): SRJD - JULI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v7i2.6252

Abstract

Fauna motifs hold social and cultural significance as symbolism in their application to cultural artifacts. Fauna decorative motifs applied to fashionable scarves and hijabs have religious limitations, as depicting fauna images is strictly prohibited and considered a form of associating partners with Allah SWT in the Islamic religion. One of the fauna motifs explored in this research is the representation of imaginary living creatures. The topic addressed in this study is the analysis of fauna motif designs using a visual adaptation strategy approach, with a focus on aesthetic elements in the printed fauna motifs of the Alzena Kids Moslem brand's fashionable hijabs. The fauna motif that serves as the brand's identity within the broader context of Muslim fashion is the Unicorn image. The Unicorn, also known as Qilin in Chinese history, is an adaptation of a horse-like creature with unique features, including a horn. This research aims to understand the reasons behind brands incorporating depictions of living creatures in the visual adaptation of fauna motif designs on printed scarf hijabs. The research methodology employed is qualitative descriptive research with a visual adaptation approach. The study examines the aesthetic elements through the theory of visual adaptation strategies as parameters for analyzing the research objects. The analysis of objects is conducted by collecting hijab products with fauna motif designs obtained from observations at the Indonesia Hijab Festival 2022 exhibition. This research is conducted to map out the designs and adaptation strategies of printed fashionable hijabs featuring fauna motifs from the Alzena Kids Moslem brand.
Tinjauan Literatur: Adaptasi Visual Batik Sunda dan Karawang dengan Keterkaitan Gambar Mahluk Bernyawa Suliastuti, Iftika
Serat Rupa: Journal of Design Vol 9 No 1 (2025): SRJD - JANUARI
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v9i1.8926

Abstract

Visual adaptation is an activity aimed at developing historical values and symbolic meanings of cultural identity. Regional aesthetic visual identity is expressed through the development of decorative motifs. The decorative motifs of Sunda batik reflect the cultural values and traditional identity of the Sundanese community through the combination of stylization, abstraction, and formal shapes. Cultural transformation has led to the emergence of "Modern Sunda" while preserving its characteristic motifs. On the other hand, Karawang batik adapts elements from agricultural activities, transforming stylized paddy plants into unique motifs that reflect the identity of the Karawang community. Visual adaptation is also applied in depicting living beings in batik motifs, as seen in the Rifa’iyah community, where incomplete depictions of living beings are developed, and their techniques are preserved as a tradition to sustain batik-making activities. Furthermore, visual adaptation is applied to products, such as cartoon unicorn designs in abstract stylization, to meet market demands, particularly in Muslim products. This study aims to provide a literature review on visual adaptation of decorative motifs in Sunda and Karawang batik, particularly in relation to the depiction of living beings. The research employs a qualitative Systematic Literature Review (SLR) approach by interpreting previous studies as evidence to provide answers. This research explains the connection between batik motifs and visual adaptation of living beings, aiming to develop activities and aesthetic forms relevant to contemporary times.  
Co-Authors Achmad Haldani Destiarmand Amalia, Friska Baskoro Azis Sabiella, Imanda Dea Simarmata, Andriano