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All Journal Jejak digital: Jurnal Ilmiah Multidisiplin Advances in Tourism Studies
Rahman, Lalu Rohadi
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Optimalisasi Wakaf Produktif sebagai Instrumen Keuangan Islam untuk Pembangunan Berkelanjutan Rahman, Ĺalu Rohadi
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5 (2025): SEPTEMBER
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/q02yx266

Abstract

Productive waqf represents a significant Islamic economic instrument with great potential to support sustainable economic development through the optimization of waqf assets for community empowerment. This article presents a literature review on the strategic role of productive waqf in enhancing social and economic welfare, as well as its implementation models across various sectors such as education, health, agriculture, and the environment. The research method employed is a systematic literature review with strict inclusion criteria to ensure the relevance and quality of the sources. The findings indicate that productive waqf is capable of creating added value and supporting the achievement of the Sustainable Development Goals (SDGs) through innovative and collaborative approaches involving waqf institutions, the government, and the private sector. However, productive waqf still faces several challenges, including low waqf literacy, suboptimal regulations, and less professional management practices. Therefore, strengthening strategies are required through education, policy development, and innovation in waqf products to maximize its potential. In conclusion, productive waqf should not be viewed merely as a financing instrument but as a fundamental pillar in building an inclusive and equitable socio-economic development framework. The integrated development of productive waqf is expected to enhance its contribution as a driving force for sustainable economic development in Indonesia and other countries with Islamic economic foundations.
Authenticity and the Formation of Culinary Destination Brand Commitment Rahman, Lalu Rohadi; Baharuddin, Sitti Mujahida; Fatmasari; Kurniawaty
Advances in Tourism Studies Vol. 3 No. 3 (2025): Advances in Tourism Studies (In Press)
Publisher : Centre for Tourism Studies and Journal Publication of Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ats.v3i3.78

Abstract

This study examines how perceived authenticity shapes brand equity, emotional attachment, brand loyalty, and brand choice intention in South Sulawesi’s culinary tourism. Although authenticity is widely recognised as a central attribute of gastronomic experiences, the mechanisms through which it influences cognitive, affective, and behavioural outcomes remain insufficiently clarified. This research employs a simplified theoretical model integrating Consumer Based Brand Equity theory and Attachment Theory to explain how authentic culinary encounters generate long term engagement with regional food identities. Data were collected from 214 domestic tourists who had consumed traditional South Sulawesi cuisine within the past twelve months. Partial Least Squares Structural Equation Modeling was used to test the proposed relationships. The findings show that perceived authenticity significantly enhances brand equity, which in turn fosters emotional attachment. Emotional attachment emerges as the strongest predictor of brand loyalty, and loyalty directly drives brand choice intention. The results also reveal direct effects of authenticity on both attachment and loyalty, indicating that authentic experiences can produce immediate affective and behavioural responses independent of cognitive appraisals. These insights contribute to the literature by demonstrating a coherent cognitive to affective to behavioural pathway through which authenticity strengthens culinary destination brands. Practical implications highlight the importance of preserving cultural integrity to support sustainable tourism development.
Co-Authors Baharuddin, Sitti Mujahida Fatmasari Idruse , Ali Jadid Al Kurniawaty Muhammad