Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Niagara
IRWAN, IRWAN ZAINI
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Konsumen Pengguna Bus Di Kota Serang: Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Konsumen Pengguna Bus Di Kota Serang IRWAN, IRWAN ZAINI; Handoko, Pryo
NIAGARA Scientific Journal Vol 16 No 2 (2024): Jurnal Ilmiah Niagara
Publisher : LPPM STIA Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55651/niagara.v16i2.199

Abstract

This research was conducted to find out whether many people still use bus transportation services in the city of Serang, this is considering the rapid development of railway companies in Indonesia, including in the city of Serang. The aim of this research is to determine the influence service quality and price on consumer satisfaction of bus users in Serang City, as well as to determine the influence of service quality and price simultaneously on onsumer satisfaction of bus users in Serang City. This research uses quantitative methods with regression analysis techniques. The population of this research is bus users in the city of Serang. The research sample used random sampling statistics with a research sample of 55 Serang city bus user. Data collection was carried out by distributing questionnaires. Data was analyzed using the SPSS application. The research results show that service quality has a positive effect on consumer satisfaction and price has a positive effect on consumer satisfaction. The magnitude of the influence of the two independent variables on the dependent can be seen from the R Square value, is 73.6%, While the remainder is influenced by other variables at 26.4%.
Co-Authors Handoko, Pryo