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All Journal Journal Transformation of Mandalika Journal of Media, Sciences and Education
Izabella Ramadhani Putri
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Physics

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Implikatur Percakapan pada Bahasa Iklan Produk Pasta Gigi Pepsodent di Kanal Youtube Izabella Ramadhani Putri
Journal Transformation of Mandalika, e-ISSN: 2745-5882, p-ISSN: 2962-2956 Vol. 5 No. 8 (2024): Agustus
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jtm.v5i8.3801

Abstract

Penelitian ini bertujuan untuk mendeskripsikan bentuk atau jenis implikatur percakapan serta fungsi-fungsi yang terdapat pada tuturan dalam bahasa iklan pasta gigi Pepsodent di kanal Youtube. Bidang linguistik yang relevan dalam melakukan analisis pada penelitian implikatur percakapan ini adalah teori pragmatik. Penelitian ini bersifat kualitatif deskriptif. Metode pengumpulan data yang digunakan dalam penelitian ini adalah metode simak yang dilanjutkan dengan teknik transkripsi. Sedangkan metode yang digunakan untuk menganalisis data dalam penelitian ini ada 3 metode yaitu metode padan dengan teknik dasar yang digunakan dalam metode padan ini yaitu teknik pilah unsur penentu (PUP), kemudian metode agih dengan teknik dasar bagi unsur langsung (BUL), serta metode analisis deskriptif. Hasil pembahasan pada penelitian ini menunjukkan bahwa terdapat beberapa tuturan yang mengandung bentuk implikatur percakapan umum dan bentuk implikatur percakapan khusus. Dan setiap tuturan memiliki 4 fungsi implikatur yang berupa fungsi representatif/Asertif, fungsi direktif, fungsi komisif, dan fungsi ekspresif.
Conversational Implicatures in Advertising Language of Pepsodent Toothpaste Products on Youtube Channel Izabella Ramadhani Putri
Jurnal Pengetahuan dan Pendidikan Vol 4 No 1 (2025): Journal of Media, Sciences and Education
Publisher : Yayasan Baru Haji Samsudin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jomet.v4i1.103

Abstract

This research aims to describe the form or type of conversational implicatures and functions contained in speech in the language of Pepsodent toothpaste advertisements on YouTube channels. The field of linguistics that is relevant in carrying out analysis in conversational implicature research is pragmatic theory. This research is descriptive qualitative in nature. The data collection method used in this research is the listening method followed by transcription techniques. Meanwhile, there are 3 methods used to analyze data in this research, namely the matching method with the basic technique used in this matching method, namely the determining element sorting technique (PUP), then the collection method with the basic technique for direct elements (BUL), as well as the analysis method. descriptive. The results of the discussion in this research show that there are several utterances that contain general conversational implicatures and specific conversational implicatures. And every utterance has 4 implicature functions, namely representative/asertive function, directive function, commissive function and expressive function.
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